Marketing engineering: computer-assisted marketing analysis and planning
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. [u.a.]
Addison-Wesley
1998
|
| Physical Description: | XVII, 350 S. graph. Darst. |
| ISBN: | 032100194X |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Lilien, Gary L. Rangaswamy, Arvind |
| author_facet | Lilien, Gary L. Rangaswamy, Arvind |
| author_role | aut aut |
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| building | Verbundindex |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8020285 |
| dewey-search | 658.8020285 |
| dewey-sort | 3658.8020285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV025844727 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:20:39Z |
| institution | BVB |
| isbn | 032100194X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019441136 |
| oclc_num | 833025674 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XVII, 350 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Lilien, Gary L. Verfasser aut Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy Reading, Mass. [u.a.] Addison-Wesley 1998 XVII, 350 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Rangaswamy, Arvind Verfasser aut (DE-604)BV011721880 Hauptbd. |
| spellingShingle | Lilien, Gary L. Rangaswamy, Arvind Marketing engineering computer-assisted marketing analysis and planning |
| title | Marketing engineering computer-assisted marketing analysis and planning |
| title_auth | Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search | Marketing engineering computer-assisted marketing analysis and planning |
| title_full | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_fullStr | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_full_unstemmed | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_short | Marketing engineering |
| title_sort | marketing engineering computer assisted marketing analysis and planning |
| title_sub | computer-assisted marketing analysis and planning |
| volume_link | (DE-604)BV011721880 |
| work_keys_str_mv | AT liliengaryl marketingengineeringcomputerassistedmarketinganalysisandplanning AT rangaswamyarvind marketingengineeringcomputerassistedmarketinganalysisandplanning |