The handbook of Spanish language media:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York [u.a.]
Routledge
2009
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XIX, 316 S. graph. Darst. |
| ISBN: | 9780415990448 9780415991018 9780203926475 0415990440 0415991013 0203926471 |
Staff View
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| 245 | 1 | 0 | |a The handbook of Spanish language media |c ed. by Alan B. Albarran |
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Record in the Search Index
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| adam_text | Titel: The handbook of Spanish language media
Autor: Albarran, Alan B.
Jahr: 2009
Contents
List of illustrations xi
Foreword: Felix F. Gutierrez xv
Preface: Alan B. Albarran xvii
PART I: SPANISH LANGUAGE MEDIA: A COUNTRY-BY-COUNTRY
EXAMINATION 1
1. Spanish Language Media in the United States 3
KENTON T. WILKINSON
2. The Media in Spain: Three Decades of Transformation 17
ANGEL ARRESE, JUAN PABLO ARTERO and MONICA HERRERO
3. The Media Industry in Mexico 34
MARIA ELENA GUTIERREZ RENTERlA
4. The Media in Central America: Costa Rica, El Salvador, Guatemala,
Honduras, Nicaragua and Panama 47
CATHERINE SALZMAN and RYAN SALZMAN
5. The Media in Colombia 63
GERMAN ARANGO FORERO, LILIANA GUTIERREZ COBA,
ALFONSO FORERO GUTIERREZ, JAIRO VALDERRAMA VALDERRAMA,
RODOLFO PRADA PENAGOS, LUZ CARMEN BARRERA AVELLANEDA and
ADRIANA GUZMAN DE REYES
6. The Mass Media in Venezuela: History, Politics and Freedom 7~]
GUILLERMO GIBENS
7. The Mass Media in Bolivia 88
GONZALO SORUCO and JULIET PINTO
viii • Contents
8. The Media in Ecuador 103
RODRIGO JORDAN TOBAR and ALLEN PANCHANA MACAY
9. The Media in Peru 125
ROSA ZETA DE POZO
10. The Chilean Media Landscape 139
CRISTOBAL BENAVIDES, MARIA IGNACIA ERRAZURIZ, DAVID KIMBER,
ISABEL SANTA MARIA and ALDO VAN WEEZEL
11. Media and Entertainment in Argentina: Doing Business in a Fragmented
Society 151
LUCIANA SILVESTRI and ROBERTO S. VASSOLO
12. The Media in Uruguay 171
EILEEN HUDSON, FERNANDO SALAS, LUCILA CARBAJAL and FLORENCIA TRAIBEL
13. The Media in Paraguay: A Locked Nation in Times of Change 183
LIGIA GARCIA BEJAR
14. The Media in Cuba, the Dominican Republic and Puerto Rico 189
JUAN PABLO ARTERO
PART II: TOPICS AND ISSUES IN SPANISH LANGUAGE MEDIA 201
15. Growth and Trends in Spanish Language Television in the United States 203
AMY JO COFFEY
16. Television News: Spain, Mexico, Colombia and the United States 218
PHYLLIS SLOCUM
17. Univision and Telemundo: Spanish Language Television Leaders in the
United States 237
GUILLERMO GIBENS
18. The Latinos and Media Project 245
FEDERICO SUBERVI
19. Advertising in Spanish Language Media 249
CRISTINA ETAYO and ANGELA PRECIADO HOYOS
20. Hispanic Advertising, Marketing and New Media 266
LAUREN BOYLE
Contents • ix
21. The Potential of Book Publishing in Iberian American and African Countries:
The Portuguese Perspective 277
PAULO FAUSTINO
22. Assessing the State of Spanish Language Media: A Summary and Future Directions 294
ALAN B. ALBARRAN
Contributors 300
Index 305
List of illustrations
Figures
5.1 Media Consumption in Colombia, 1999-2007 67
9.1 Presence of Peruvian Media on the Internet, 2006 135
11.1 Socioeconomic Pyramids in Developed Markets and Emerging Markets:
An Illustration of Vertical Fragmentation 156
11.2 Socioeconomic Segments in Argentina as Considered in Our Study 158
11.3 Emerging Framework: Dimensions Generating Structural Differences among
Groups of Consumers 162
11.4 Middle-Market Consumers: Relationship Building with Technology According
to Lifecycle Stage 164
11.5 Middle-Market Consumers: Relationship Building with Content and Preferred
Platforms According to Lifecycle Stage 165
11.6 Middle-Market Consumers vis-a-vis High-Income and Low-Income Consumers:
Relationship Building with Technology According to Lifecycle Stage 167
15.1 US Hispanic Population versus Number of Hispanic Networks, 1986-2004 204
15.2 US Hispanic Population versus Number of Local Hispanic Television Stations,
1995-2004 205
15.3 US Hispanic Population versus Total Hispanic Television Advertising Revenue,
1997-2004 210
15.4 US Hispanic Population versus Total Hispanic Spot TV Advertising Revenue,
1997-2004 211
15.5 US Hispanic Population versus Total Hispanic Network TV Advertising Revenue,
1997-2004 211
15.6 Hispanic versus General Market Total Broadcast Television Advertising Revenue,
1997-2004 212
15.7 Hispanic Spot versus General Market Spot TV Advertising Revenue, 1997-2004 212
15.8 Hispanic versus General Market Broadcast Network TV Advertising Revenue,
1997-2004 213
19.1 Advertising Intensity in Relation to Time and GDP in Each Country 253
xii • Illustrations
Tables
1.1 Top Ten Spanish Language Newspapers by Gross Ad Revenue, 2007 6
1.2 Top Ten Hispanic/Latino-Oriented Magazines by Gross Ad Revenue, 2007 6
2.1 Main Newspapers in Spain, 2008 25
2.2 Main Spanish Consumer Magazines, 2008 26
2.3 Evolution of Audience Shares of Spanish Television Channels, 2000-2007 27
2.4 Total Turnover of the Spanish Television Industry, 2005-2007 (€ millions) 29
2.5 Pay Television in Spain: Subscribers and Revenues, 2005-2007 29
2.6 Radio Stations in Spain, 2008 30
2.7 Total Revenues of the Spanish Radio Industry, 2005-2007 (€ millions) 31
2.8 Audience and Traffic of the Main Spanish Media Websites, 2008 32
3.1 Integration of Socioeconomic Levels in Mexico, 2007 36
3.2 Market Segmentation by Value, 2007 37
3.3 Principal Channels on Open Television in Mexico, 2008 39
3.4 The Twenty Papers with the Highest Published Tariffs, 2004 41
3.5 Principal Dailies with Certified Circulation above 18,000, 2004 42
3.6 Leading Main Communication Firms in Mexico, 2008 44
4.1 Demographics, 2008 50
4.2 Index Scores, Ranks and Evaluations 51
4.3 Freedom of the Press, 1980-2005 55
4.4 User Data, 2005 59
7.1 Principal Newspapers of Bolivia, 2008 98
7.2 Main Television Networks in Bolivia, 2008 99
8.1 Sales of the Top Nine Media Groups in Ecuador, 2007 (millions of US$) 111
8.2 Open (Free) Television Channels in Ecuador, 2008 114
8.5 Radio Groups with the Most Frequencies, 2008 117
8.6 Number of Printed Copies, 2007 119
8.7 Internet Access in Ecuador, 2008 120
8.8 Ranking of the Twenty Most Visited Websites, 2008 121
9.1 Household Media Equipment, 2005-2007 (in % of Households) 126
9.2 Media Consumption (Lima only), 2007 126
9.3 Media Advertising in Peru, 2007 126
9.4 Top Five Dailies According to Circulation, 2007 128
9.5 Top Radio Stations and Audience (Metropolitan Lima Only), 2008 132
9.6 Television Audience Program Habits: I Watch ... (%), 2008 133
9.7 Growth of Press on the Internet and Cybermedia, 1997-2004 136
10.1 Readership and Circulation of Newspapers, January-June 2007 142
10.2 Market Share of Magazines, 2007 142
10.3 Main Radio Networks in Chile, 2008 143
10.4 Internet Access Statistics in Chile, 2000-2007 145
10.5 Top Fifteen Chilean Websites Ranked by Unique Visitors, January 2008 145
10.6 Advertising Expenditure in Chile, 1995-2006 (US$ millions) (constant 2007 prices) 145
10.7 Advertising Expenditure by Medium, 1995-2007 146
11.1 A Socioeconomic Portrait of Argentina, 2008 152
11.2 Focus Group Participants: Middle-Market Consumers (Profiles and
Demographic Data) 159
Illustrations • xiii
11.3 Focus Group Interview Guidelines 160
11.4 Participants of Personalized, Semi-Structured Interviews: High-Income and
Low-Income Consumers (Profiles and Demographic Data) 161
13.1 Total Number of Users and Percentage of Media Products, 2005 184
14.1 Main Newspapers in Cuba, 2008 191
14.2 Main Magazines in Cuba, 2008 191
14.3 Main Radio Stations in Cuba, 2008 192
14.4 Main Television Channels in Cuba, 2008 192
14.5 Main Newspapers in Dominican Republic, 2008 194
14.6 Main Radio Stations in Dominican Republic, 2008 194
14.7 Main Television Channels in Dominican Republic, 2008 195
14.8 Main News Websites in Dominican Republic, 2008 195
14.9 Main Newspapers in Puerto Rico, 2008 197
14.10 Main Radio Stations in Puerto Rico, 2008 197
14.11 Main Television Channels in Puerto Rico, 2008 198
15.1 Hispanic Networks and Launch Dates, 1961-2008 205
19.1 Percentage of GDP Allotted to Advertising per Country, 1995-2004 250
19.2 Correlation between Advertising Intensity and Time, 2008 251
19.3 Correlation between Growth in Advertising Investment and GDP, 2008 252
19.4 Participation of Each Media in the Total Investment, 2008 254
19.5 Evolution of Advertising Commitment to Newspapers, 1995-2004 255
19.6 Correlation between Newspaper Advertising and Time, 2008 255
19.7 Evolution of Advertising Commitment to Magazines, 1995-2004 256
19.8 Correlation between Magazine Advertising and Time, 2008 256
19.9 Evolution of Television Advertising Commitment, 1995-2004 257
19.10 Correlation between Advertising Commitment to Magazines and Time, 2008 257
19.11 Evolution of Commitment to Radio Advertising, 1995-2004 258
19.12 Correlation between Radio Advertising and Time, 2008 258
19.13 Advertising Agencies with Presence in Spanish-Speaking Countries, 2008 260
19.14 Media Agencies in Spanish-Speaking Countries, 2008 261
21.1 Objectives of the Iberian American Cultural Charter, 2006 282
21.2 Opportunities and Threats within the Iberian American Area 282
21.3 Revenues of Spanish Companies in Portugal, 2007-2008 (€ 000) 284
21.4 Global Media and Entertainment Markets by Region, 2007-2012 ($US millions) 284
21.5 Book Publishing Market Trends, 2003-2012 (US$ millions) 287
21.7 Consumer and Educational Book Publishing Market, 2003-2012* ($US millions) 288
22.1 Highest and Lowest Birth Rates among Spanish Language Nations, 2007 295
22.2 Best Places to Do Business (country followed by 2009 ranking) 297
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| spelling | The handbook of Spanish language media ed. by Alan B. Albarran 1. publ. New York [u.a.] Routledge 2009 XIX, 316 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Medienangebot (DE-588)4361773-6 gnd rswk-swf Spanisches Sprachgebiet (DE-588)4182072-1 gnd rswk-swf Spanisches Sprachgebiet (DE-588)4182072-1 g Medienangebot (DE-588)4361773-6 s DE-604 Albarran, Alan B. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020155626&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The handbook of Spanish language media Medienangebot (DE-588)4361773-6 gnd |
| subject_GND | (DE-588)4361773-6 (DE-588)4182072-1 |
| title | The handbook of Spanish language media |
| title_auth | The handbook of Spanish language media |
| title_exact_search | The handbook of Spanish language media |
| title_full | The handbook of Spanish language media ed. by Alan B. Albarran |
| title_fullStr | The handbook of Spanish language media ed. by Alan B. Albarran |
| title_full_unstemmed | The handbook of Spanish language media ed. by Alan B. Albarran |
| title_short | The handbook of Spanish language media |
| title_sort | the handbook of spanish language media |
| topic | Medienangebot (DE-588)4361773-6 gnd |
| topic_facet | Medienangebot Spanisches Sprachgebiet |
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