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New age marketing: emerging realities

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Bibliographic Details
Other Authors:	Dhar, Upinder (Editor)
Format:	Book
Language:	English
Published:	New Dehli Excel books 2008
Edition:	1. ed.
Online Access:	Inhaltsverzeichnis
Physical Description:	XXVI, 838 S. Ill., graph. Darst.
ISBN:	9788174465870 8174465871

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adam_text	Contents Preface xi Acknowledgements xv About the Editors xvii Overview xix SECTION I: MARKETING AND TECHNOLOGY Application of 7Ps of Service Marketing for G2C E-Governance in India NityeshBhatt ..................................................................................................................................3 Aspects of Knowledge Management: An Analysis Shrawan Kumar Singh...................................................................................................................15 H-CRMvsE-CRM P.V.Raveendra,V.K.Srirama..........................................................................................................27 How India can Benefit from Outsourcing of Services? Jayesh N. Desai, Kiran Pandya......................................................................................................37 HR Focus within Indian IT Industry: A Qualitative Investigation KunalGaurav................................................................................................................................53 Implementation of CRM in Banking: Issues, Challenges and Prospects TimiraShukla......................................................................................-..........................................81 Just in Time Purchasing Model Considering Lead Time as a Decision Variable A. Aparna, P. Owalekar, R. G. Bhatt...............................................................................................91 Knowledge Management - Future Perspectives P.K.Dutta......................................................................................................................................97 Neural Network Data Mining in Retail Industry GouriPatil...................................................................................................................................105 Pattern of Young Female Student Internet Users ParimalH. Vyas, Ms. PritiNigam...................................................................................~...........Ill Potential Contribution of Technology in Retail Anushree Agnihotri......................................................................................................................127 The Marketing Module of ERP - An Empirical Study Varada Vaidya, Y. S. Patil............................................................................................................133 Web 2.0 and Beyond - Impact on Marketing Nilay M.Yajnik............................................................................................................................141 SECTION II: VALUE CREATION AND DELIVERY Case Study on Air Deccan: The Low Cost Carrier Salma Ahmed, Shaheed Ahmed, Ashfaque Khan..........................................................................147 New Age Marketing: Emerging Realities Consumer Need for Uniqueness and Product Innovation in Selection of Mobile Phone Sapna Parashar, Rakshita Puranik, Romi Rai, Anil Sarogi..........................................................177 Delays in Value Creation - An Empirical Study ArunB.K.....................................................................................................................................189 Impact of Globalisation on Marketing of Tea by Indian Exporters Chandran. C, Madhavan. S..........................................................................................................201 Impact of Reliance Fresh on Small and Marginal Farmers and Intermediaries Dr.RNBhagat,Ms.MiliDutta...................................................................................................209 Innovation and Creativity in Marketing Value Chain with Specific Focus on Social Services Marketing Mohan Kotxval..............................................................................................................................215 International Transfer Pricing in Services MNCs: A Case of Banking and Insurance Sector Pawan Kumar Chugan.................................................................................................................225 IT Enabled Supply Chain: A Key Driver for Effective Marketing Mix Strategy Pankaj M Madhani......................................................................................................................239 Marketing Innovation as a Business Strategy Naresh Patel, Prince Thomas........................................................................................................257 Marketing of Innovation - Aerospace Industry Arvind Kumar Sinha, Dr. Ajit I. Desai......................................................................................269 Marketing your IPO Chinnam S Reddy, Abhishek Ranga............................................................................................285 Microfranchising - Market Development with a Cause Arpita Amarnani,Neeraj Amarnani.............................................................................................313 Mobile Devices with Embedded Local Intelligence and Spatial Databases for Supply Chain Management Applications Raj Kamal, Preeti Saxena.............................................................................................................325 Product Designing in Life Insurance (A Study of Insurers) Monica C. Singh, Smriti Yash Verma, Santosh Dhar...................................................................335 Successful Implementation of Vendor Managed Inventory (VMI) System Prashant Gupta............................................................................................................................345 TELE VISION - A Study on the Marketing Strategies of Telugu TV Channels Dr. K.V.Achalapathi,K.V.RamanaMurthy...............................................................................353 The Role of Information Technology in Supply Chain Management in Organised Retailing Rashmi Tripathi...........................................................................................................................389 Using RFID to Improve Supply Chain Management Munavalli MattlCS.....................................................................................................................397 vi Contents SECTION III: CHANGING FACE OF MARKETING An Empirical Assessment and Application of Banking Service Quality for Banks in India Jayesh Aagja, Tejas Shah..............................................................................................................411 Ethics in Marketing Subhash Bhave.............................................................................................................................421 Ethics in Pharmaceutical Industry (A Perceptual Study of Medical Doctors) Pankaj Tiwari, Snehal Maheshkar................................................................................................429 FDI in India s Retail Sector To Be Or Not To Be Vidya Sekhri, Anita Singh...........................................................................................................439 Hedonic and Utilitarian Values of a Service Experience with a Nonprofit: The Role of Identification Dr. Birud Sindhav........................................................................................................................449 Indian Retail Industry-Emerging Trends, Challenges and Opportunities Ms. Kavita Sharma......................................................................................................................455 Indian Tourism Industry: Need for Integrated Marketing Approach Dr. Neha Sharma, Prof. Kumendra Raheja...................................................................................467 Organised Retail in India: Issues and Challenges Dr. Vidya Sekhri, Prof. Anita Singh.............................................................................................487 Organised Retailing: A Revolution in Indian Retail Industry Ritesh Dalwadi............................................................................................................................497 Retail in India -Changing Face Prof. C. S. Kale.............................................................................................................................505 Retail Revolution in India Ms. Abha Toshniwal, Er. Suyogjhavar........................................................................................521 Retailing In India AjitlDesai...................................................................................................................................533 Role of Business Ethics in Marketing with Special Reference to Marketing Communication R. Renganathan...........................................................................................................................543 Trust in Electronic Marketing NehaAmar...................................................................................................................................559 SECTION IV: MARKETING METRICS Advertisements on Passenger Cars - An Innovative Idea for Outdoor Advertising Dr.ImthiyazAhamed...................................................................................................................569 Age and Gender as Determinant of Opinion Leadership: A Study of Apparels Priyanka Mokshmar, Shxveta Pingle.............................................................................................575 VII New Age Marketing: Emerging Realities An Empirical Analysis of Factors Influencing Customer Responsiveness to Mobile Advertising Shalini Nath Tripathi, Monika Mittal..........................................................................................583 Attitude Shift of Working Women towards Perfumes Dr. M. Ezhialrasan,Mrs. Selvalakshmi.......................................................................................593 Blogging: Strategy for Online Marketing V.V.Sople,ArteeAggrawal...........................................................................................................609 Classification Using Support Vector Machines (A Comparative Study on E-mail Classification) Aneesh Chinubhai........................................................................................................................617 Consumer Decision Making Styles in Shopping Malls: An Empirical Study VipulPatel...................................................................................................................................627 Consumer Involvement and Consumer Decision Making - A Reexamination of the Relationship in Emerging economy Dr. G. Sridhar, K.S. Venu Gopal Rao............................................................................................639 Consumer Perception of Fairness Cream: A Study of Fair and Handsome Pragya Keshari, Masroor Hasan..................................................................................................659 Consumer Preference for Branded Soup Category in Ahmedabad City Kavita Kshatriya..........................................................................................................................665 Consumer Switching Behaviour in Cellular Operator Service Industry - A Study Saddappa Jalli, B. Pradeep Kumar, PranayReddy.......................................................................675 Consumer s Evaluation of Brand Extension in Consumer Electronics: An Empirical Study Kanishk Shukla, Mohit Dabhi......................................................................................................685 Employer Branding-Key for Marketing Hospitals Ezhilarasan. M, R. Lakshmi.........................................................................................................691 Factors Affecting Consumer Preferences While Purchasing Power Bikes ShubhangiJore,RupalChowdhary,SyedSameerUmar..............................................................699 Growing Global Luxury Brands in India Meenakshi Raxvani, Siddhartha Sarkar........................................................................................711 Impact of Lifestyle on Investment Pattern of Individual Investors Shuchi Sharma, Shubhangi ]ore, Bhavna khanna.........................................................................721 Impact of Sales Promotions on Consumer Behaviour GNarasimhaMurthy,K.S.Venu Gopal Rao.................................................................................731 Is the Electronic Cord Ready to Give a Shock to the Sentiment Industry: A Study of Traditional Modes of Communication Vs. E-Mode Sanchita Ghatak, SatyendraKr. Singh.........................................................................................747 VIII Contents Measurement of Brand Preferences Brand Loyalty in Business Magazines - An Empirical Study M. Prasanna Mohan Raj, Amit Choudhary and Kalai.................................................................761 Measuring Females Expectations and Experiences from Selected Health Care Products - An Empirical Study DeepaBhatia................................................................................................................................771 Measuring Loyalty and Preferences Mahalakshmi Mudliar.................................................................................................................785 Role of Image Congruence relationships in Brand Loyalty Dr. M. Ezhialrasan, R. Venkatesakumar, G.Ilangkumaran, D.Ramkumar....................................793 Role of Intuition in Market Differentiation Decisions ArunB.K.....................................................................................................................................805 Super Marketing of Rural Consumers - A Parfitt-Collins Model Based Market Share Study Ashish K. Srivastava, H. M. Jha Bidyarthi..................................................................................817 The Trend of Product Placement in Bollywood Cinema: A Content Analysis MeetaVora...................................................................................................................................823 Variety-Seeking Behaviour and Brand Trust: An Empirical Study SapnaParashar,A.K.Singh,N.D.Syriac......................................................................................831 DC
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title_full	New age marketing emerging realities eds. Upinder Dhar ...
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title_short	New age marketing
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