Advertising as multilingual communication:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2008
|
| Ausgabe: | 1. publ. in paperback |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 206 S. |
| ISBN: | 9780230217065 9781403917256 0230217060 1403917256 |
Internformat
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Datensatz im Suchindex
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| adam_text | ADVERTISING AS MULTILINGUAL COMMUNICATION HELEN KELLY-HOLMES RESEARCH
SCHOLAR UNIVERSITY OF LIMERICK, IRELAND CONTENTS ACKNOWLEDGEMENTS IX
INTRODUCTION X 1 DEFINING MULTILINGUALISIN IN A MARKET CONTEXT 1 THE
FUNCTIONING OF ADVERTISING IN A CONSUMER SOCIETY ADVERTISING TEXTS AND
DIFFERENT LANGUAGES CONCLUSION FOREIGN LANGUAGES IN ADVERTISING
DISCOURSE ETHNOCENTRIC MARKETING AND LINGUISTIC FETISH COUNTRY OF ORIGIN
AND LINGUISTIC FETISH THE GERMAN LINGUISTIC FETISH THE FRENCH LINGUISTIC
FETISH CONCLUSION THE SPECIAL CASE OF ENGLISH THE VARIOUS FETISHES OF
INTERNATIONAL ENGLISH WEBSITES AND ENGLISH ENGLISH AND MARKET DISCOURSES
IN CENTRAL AND EASTERN EUROPE CONCLUSION MINORITY LANGUAGES, ACCENTS AND
DIALECTS IN ADVERTISING LANGUAGES AND ETHNO-MARKETING IRISH ENGLISH AND
ADVERTISING THE IRISH LANGUAGE AND ADVERTISING CONCLUSION MULTILINGUAL
ADVERTISING IN A PAN-NATIONAL MEDIA CONTEXT NEW MEDIA PARADIGMS AND
COMMUNICATIVE CONTEXTS 2 10 25 27 28 36 40 54 65 67 68 79 91 104 107 108
116 127 138 142 143 VII VIII CONTENTS SPEAKING THE LANGUAGE OF 46
MILLION EUROPEANS: THE CASE OF EUROSPORT 153 BRITISH EUROSPORT AS A
MULTILINGUAL MEDIUM 164 CONCLUSION 169 6 CREATING MULTILINGUAL TEXTS:
COMBATING MULTILINGUALISM 171 CREATING MULTILINGUAL TEXTS 172
COMBATING MULTILINGUALISM 179 AND THE FUTURE ... 186 NOTES 189
BIBLIOGRAPHY 193 INDEX 203
|
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| author | Kelly-Holmes, Helen 1968- |
| author_GND | (DE-588)131968491 |
| author_facet | Kelly-Holmes, Helen 1968- |
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| building | Verbundindex |
| bvnumber | BV025540471 |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)254319813 (DE-599)BVBBV025540471 |
| dewey-full | 659.1042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1042 |
| dewey-search | 659.1042 |
| dewey-sort | 3659.1042 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. in paperback |
| format | Book |
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| id | DE-604.BV025540471 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:36:08Z |
| institution | BVB |
| isbn | 9780230217065 9781403917256 0230217060 1403917256 |
| language | English |
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| spelling | Kelly-Holmes, Helen 1968- Verfasser (DE-588)131968491 aut Advertising as multilingual communication Helen Kelly-Holmes 1. publ. in paperback Basingstoke [u.a.] Palgrave Macmillan 2008 XIV, 206 S. txt rdacontent n rdamedia nc rdacarrier Mehrsprachigkeit (DE-588)4038403-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Mehrsprachigkeit (DE-588)4038403-2 s DE-604 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020142196&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Advertising as multilingual communication |
| title_auth | Advertising as multilingual communication |
| title_exact_search | Advertising as multilingual communication |
| title_full | Advertising as multilingual communication Helen Kelly-Holmes |
| title_fullStr | Advertising as multilingual communication Helen Kelly-Holmes |
| title_full_unstemmed | Advertising as multilingual communication Helen Kelly-Holmes |
| title_short | Advertising as multilingual communication |
| title_sort | advertising as multilingual communication |
| topic | Mehrsprachigkeit (DE-588)4038403-2 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Mehrsprachigkeit Werbung |
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