Holdings: Early stage market modeling

Early stage market modeling: using theoretical perspectives

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Bibliographic Details
Main Authors:	Giggey, Veronica (Author), Bailetti, A. J. (Author)
Format:	Book
Language:	English
Published:	Saarbrücken VDM Verl. Müller 2007
Subjects:	Marktentwicklung
Online Access:	Inhaltsverzeichnis
Physical Description:	XI, 136 S. graph. Darst.
ISBN:	9783836424592

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Record in the Search Index

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adam_text	TABLE OF CONTENTS ABSTRACT III ACKNOWLEDGEMENTS IV LISTOFTABLES VIII LIST OF FIGURES IX LIST OF EQUATIONS X LIST OF APPENDICES XI 1 INTRODUCTION 1 2 LITERATURE REVIEW 5 2.1 SUCCESSFUL INNOVATION IN HIGH-TECHNOLOGY SERVICE DEVELOPMENT 5 2.2 DECISION MAKING UNDER UNCERTAINTY 8 2.2.F THE FOUR LEVELS OF UNCERTAINTY. 11 2.3 GLOBAL DIFFUSION RESEARCH AND MODELS 14 2.3.1 EXISTING GENERALIZATIONS IN GLOBAL DIFFUSION 15 2.3.2 EXISTING BIASES IN GLOBAL DIFFUSION 16 2.3.3 DIFFUSION MODEL CONSIDERATIONS 17 2.3.4 BASS MODEL 18 2.3.5 STAGED ESTIMATION , 21 2.3.6 OTHER DIFFUSION MODELS CONSIDERATIONS 25 2.4 LESSONS LEARNED FROM THE LJTERATURE REVIEW 27 3 RESEARCH METHOD 30 3.1 RESEARCH MODEL 31 3.2 SELECTING THEORETICAL PERSPECTIVES AND CASES 33 GESCANNT DURCH BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/987145401 DIGITALISIERT DURCH VI 3.2.1 SELECTING THEORETICAL PERSPECTIVES 34 3.2.2 SELECTING CASES 46 3.3 IDENTIFYTRADITIONAL LITERATURE, CONSTRUCTAND CONTROL DIMENSIONS 50 3.3.1 DIMENSIONS FRONT THE LITERATURE 50 3.3.2 CONSTRUCT DIMENSIONS 53 3.3.3 CONTROL DIMENSIONS 61 3.4 IDENTIFY AND OPERATIONAUZE REGIONS TO BE ADDRESSED 63 3.5 SELECT DIFFUSION MODEL 65 3.6 USE THEORETICAL PERSPECTIVES AND DIMENSIONS TO DEFINE THE INPUTS OF THE DIFFUSION MODEL 69 3.7 USE HISTORICAL DATA AND THEORETICAL INSIGHTS TO ESTIMATE THE PARAMETERS OF THE DIFFUSION MODEL 76 3.7.1 THE CASE OF THE JAPANESE OPERATORS 79 3.7.2 THE CASE OFTHE SOUTH KOREAN OPERATORS 87 3.7.3 THE CASE OF VODAFONE UK 89 3.7.4 THE CASE OFVIVO IN BRAZIL 97 3.8 USE ESTIMATED PARAMETERS AND MODEL TO PREDICT SIZE OF ADDRESSABLE MARKETS 92 4 RESEARCH OUTCOMES 95 4.1 ESTIMATES OFTHE TOTAL NUMBEROF ADOPTIONS 95 4.2 METHOD TO INCORPORATE THEORETICAL CONSTRUCTS 110 5 DISCUSSION OF RESULTS 112 5.1 VAUDITY 115 5.1.1 CONSTRUCT VALIDITY 115 5.1.2 EXTEMAL VALIDITY 117 5.2APPLICABIUTYOFTHERESULTS 119 6CONCLUSIONS 121 7 UMITATIONS AND FUTURE RESEARCH 126 VLL 7.1 UEMITATIONS 126 7.2 PROPOSED CHANGES TO THE METHOD 127 7.3 SUGGESTIONS FOR FUTURE RESEARCH 127 REFERENCES 129
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author	Giggey, Veronica Bailetti, A. J.
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dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.83
dewey-search	658.83
dewey-sort	3658.83
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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spelling	Giggey, Veronica Verfasser (DE-588)13665939X aut Early stage market modeling using theoretical perspectives Veronica Giggey ; A. J. Bailetti Saarbrücken VDM Verl. Müller 2007 XI, 136 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktentwicklung (DE-588)4123713-4 gnd rswk-swf Marktentwicklung (DE-588)4123713-4 s DE-604 Bailetti, A. J. Verfasser (DE-588)136659519 aut DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020135220&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Giggey, Veronica Bailetti, A. J. Early stage market modeling using theoretical perspectives Marktentwicklung (DE-588)4123713-4 gnd
subject_GND	(DE-588)4123713-4
title	Early stage market modeling using theoretical perspectives
title_auth	Early stage market modeling using theoretical perspectives
title_exact_search	Early stage market modeling using theoretical perspectives
title_full	Early stage market modeling using theoretical perspectives Veronica Giggey ; A. J. Bailetti
title_fullStr	Early stage market modeling using theoretical perspectives Veronica Giggey ; A. J. Bailetti
title_full_unstemmed	Early stage market modeling using theoretical perspectives Veronica Giggey ; A. J. Bailetti
title_short	Early stage market modeling
title_sort	early stage market modeling using theoretical perspectives
title_sub	using theoretical perspectives
topic	Marktentwicklung (DE-588)4123713-4 gnd
topic_facet	Marktentwicklung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020135220&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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