Early stage market modeling: using theoretical perspectives
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Saarbrücken
VDM Verl. Müller
2007
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 136 S. graph. Darst. |
| ISBN: | 9783836424592 |
Internformat
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Datensatz im Suchindex
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| adam_text | TABLE OF CONTENTS ABSTRACT III ACKNOWLEDGEMENTS IV LISTOFTABLES VIII
LIST OF FIGURES IX LIST OF EQUATIONS X LIST OF APPENDICES XI 1
INTRODUCTION 1 2 LITERATURE REVIEW 5 2.1 SUCCESSFUL INNOVATION IN
HIGH-TECHNOLOGY SERVICE DEVELOPMENT 5 2.2 DECISION MAKING UNDER
UNCERTAINTY 8 2.2.F THE FOUR LEVELS OF UNCERTAINTY. 11 2.3 GLOBAL
DIFFUSION RESEARCH AND MODELS 14 2.3.1 EXISTING GENERALIZATIONS IN
GLOBAL DIFFUSION 15 2.3.2 EXISTING BIASES IN GLOBAL DIFFUSION 16 2.3.3
DIFFUSION MODEL CONSIDERATIONS 17 2.3.4 BASS MODEL 18 2.3.5 STAGED
ESTIMATION , 21 2.3.6 OTHER DIFFUSION MODELS CONSIDERATIONS 25 2.4
LESSONS LEARNED FROM THE LJTERATURE REVIEW 27 3 RESEARCH METHOD 30 3.1
RESEARCH MODEL 31 3.2 SELECTING THEORETICAL PERSPECTIVES AND CASES 33
GESCANNT DURCH BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/987145401
DIGITALISIERT DURCH VI 3.2.1 SELECTING THEORETICAL PERSPECTIVES 34 3.2.2
SELECTING CASES 46 3.3 IDENTIFYTRADITIONAL LITERATURE, CONSTRUCTAND
CONTROL DIMENSIONS 50 3.3.1 DIMENSIONS FRONT THE LITERATURE 50 3.3.2
CONSTRUCT DIMENSIONS 53 3.3.3 CONTROL DIMENSIONS 61 3.4 IDENTIFY AND
OPERATIONAUZE REGIONS TO BE ADDRESSED 63 3.5 SELECT DIFFUSION MODEL 65
3.6 USE THEORETICAL PERSPECTIVES AND DIMENSIONS TO DEFINE THE INPUTS OF
THE DIFFUSION MODEL 69 3.7 USE HISTORICAL DATA AND THEORETICAL INSIGHTS
TO ESTIMATE THE PARAMETERS OF THE DIFFUSION MODEL 76 3.7.1 THE CASE OF
THE JAPANESE OPERATORS 79 3.7.2 THE CASE OFTHE SOUTH KOREAN OPERATORS 87
3.7.3 THE CASE OF VODAFONE UK 89 3.7.4 THE CASE OFVIVO IN BRAZIL 97 3.8
USE ESTIMATED PARAMETERS AND MODEL TO PREDICT SIZE OF ADDRESSABLE
MARKETS 92 4 RESEARCH OUTCOMES 95 4.1 ESTIMATES OFTHE TOTAL NUMBEROF
ADOPTIONS 95 4.2 METHOD TO INCORPORATE THEORETICAL CONSTRUCTS 110 5
DISCUSSION OF RESULTS 112 5.1 VAUDITY 115 5.1.1 CONSTRUCT VALIDITY 115
5.1.2 EXTEMAL VALIDITY 117 5.2APPLICABIUTYOFTHERESULTS 119 6CONCLUSIONS
121 7 UMITATIONS AND FUTURE RESEARCH 126 VLL 7.1 UEMITATIONS 126 7.2
PROPOSED CHANGES TO THE METHOD 127 7.3 SUGGESTIONS FOR FUTURE RESEARCH
127 REFERENCES 129
|
| any_adam_object | 1 |
| author | Giggey, Veronica Bailetti, A. J. |
| author_GND | (DE-588)13665939X (DE-588)136659519 |
| author_facet | Giggey, Veronica Bailetti, A. J. |
| author_role | aut aut |
| author_sort | Giggey, Veronica |
| author_variant | v g vg a j b aj ajb |
| building | Verbundindex |
| bvnumber | BV025532205 |
| classification_rvk | QC 130 |
| ctrlnum | (OCoLC)277043162 (DE-599)BVBBV025532205 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV025532205 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:36:00Z |
| institution | BVB |
| isbn | 9783836424592 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020135220 |
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| physical | XI, 136 S. graph. Darst. |
| publishDate | 2007 |
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| publishDateSort | 2007 |
| publisher | VDM Verl. Müller |
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| spelling | Giggey, Veronica Verfasser (DE-588)13665939X aut Early stage market modeling using theoretical perspectives Veronica Giggey ; A. J. Bailetti Saarbrücken VDM Verl. Müller 2007 XI, 136 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktentwicklung (DE-588)4123713-4 gnd rswk-swf Marktentwicklung (DE-588)4123713-4 s DE-604 Bailetti, A. J. Verfasser (DE-588)136659519 aut DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020135220&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Giggey, Veronica Bailetti, A. J. Early stage market modeling using theoretical perspectives Marktentwicklung (DE-588)4123713-4 gnd |
| subject_GND | (DE-588)4123713-4 |
| title | Early stage market modeling using theoretical perspectives |
| title_auth | Early stage market modeling using theoretical perspectives |
| title_exact_search | Early stage market modeling using theoretical perspectives |
| title_full | Early stage market modeling using theoretical perspectives Veronica Giggey ; A. J. Bailetti |
| title_fullStr | Early stage market modeling using theoretical perspectives Veronica Giggey ; A. J. Bailetti |
| title_full_unstemmed | Early stage market modeling using theoretical perspectives Veronica Giggey ; A. J. Bailetti |
| title_short | Early stage market modeling |
| title_sort | early stage market modeling using theoretical perspectives |
| title_sub | using theoretical perspectives |
| topic | Marktentwicklung (DE-588)4123713-4 gnd |
| topic_facet | Marktentwicklung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020135220&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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