Holdings: Services marketing :: THWS Bibkatalog

Services marketing: integrating customer focus across the firm

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Bibliographic Details
Main Authors:	Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format:	Book
Language:	English
Published:	Boston [u.a.] McGraw-Hill/Irwin 2008
Edition:	5. ed., internat. ed.
Subjects:	Dienstleistungsbetrieb Qualitätsmanagement Kundenmanagement Kundenorientierung Dienstleistung Wettbewerbsstrategie Marketing Europa Lehrbuch Fallstudiensammlung
Physical Description:	XXVIII, 708 S. Ill., graph. Darst.
ISBN:	9780073380933 9780071263931 0073380938 0071263934

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MARC


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Record in the Search Index

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author	Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D.
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dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	5. ed., internat. ed.
format	Book
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spelling	Zeithaml, Valarie A. Verfasser aut Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler 5. ed., internat. ed. Boston [u.a.] McGraw-Hill/Irwin 2008 XXVIII, 708 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Qualitätsmanagement (DE-588)4219057-5 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Europa (DE-588)4015701-5 g Dienstleistungsbetrieb (DE-588)4012181-1 s Wettbewerbsstrategie (DE-588)4200234-5 s Kundenmanagement (DE-588)4236865-0 s 3\p DE-604 Dienstleistung (DE-588)4012178-1 s Qualitätsmanagement (DE-588)4219057-5 s Marketing (DE-588)4037589-4 s Kundenorientierung (DE-588)4316837-1 s 4\p DE-604 5\p DE-604 6\p DE-604 Bitner, Mary Jo Verfasser aut Gremler, Dwayne D. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. Services marketing integrating customer focus across the firm Dienstleistungsbetrieb (DE-588)4012181-1 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Dienstleistung (DE-588)4012178-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4012181-1 (DE-588)4219057-5 (DE-588)4236865-0 (DE-588)4316837-1 (DE-588)4012178-1 (DE-588)4200234-5 (DE-588)4037589-4 (DE-588)4015701-5 (DE-588)4123623-3 (DE-588)4522595-3
title	Services marketing integrating customer focus across the firm
title_auth	Services marketing integrating customer focus across the firm
title_exact_search	Services marketing integrating customer focus across the firm
title_full	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler
title_fullStr	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler
title_full_unstemmed	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler
title_short	Services marketing
title_sort	services marketing integrating customer focus across the firm
title_sub	integrating customer focus across the firm
topic	Dienstleistungsbetrieb (DE-588)4012181-1 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Dienstleistung (DE-588)4012178-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Dienstleistungsbetrieb Qualitätsmanagement Kundenmanagement Kundenorientierung Dienstleistung Wettbewerbsstrategie Marketing Europa Lehrbuch Fallstudiensammlung
work_keys_str_mv	AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryjo servicesmarketingintegratingcustomerfocusacrossthefirm AT gremlerdwayned servicesmarketingintegratingcustomerfocusacrossthefirm

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