The brand bubble: the looming crisis in brand value and how to avoid it
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, Calif.
Jossey-Bass
2008
|
| Schlagworte: | |
| Beschreibung: | X, 252 S. Ill., graph. Darst. |
| ISBN: | 9780470183878 047018387X |
Internformat
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Datensatz im Suchindex
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| isbn | 9780470183878 047018387X |
| language | English |
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| spelling | Gerzema, John 1961- Verfasser (DE-588)136683142 aut The brand bubble the looming crisis in brand value and how to avoid it John Gerzema ; Ed Lebar San Francisco, Calif. Jossey-Bass 2008 X, 252 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Lebar, Ed Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gerzema, John 1961- Lebar, Ed The brand bubble the looming crisis in brand value and how to avoid it |
| subject_GND | (DE-588)4522595-3 |
| title | The brand bubble the looming crisis in brand value and how to avoid it |
| title_auth | The brand bubble the looming crisis in brand value and how to avoid it |
| title_exact_search | The brand bubble the looming crisis in brand value and how to avoid it |
| title_full | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema ; Ed Lebar |
| title_fullStr | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema ; Ed Lebar |
| title_full_unstemmed | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema ; Ed Lebar |
| title_short | The brand bubble |
| title_sort | the brand bubble the looming crisis in brand value and how to avoid it |
| title_sub | the looming crisis in brand value and how to avoid it |
| topic_facet | Fallstudiensammlung |
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