Strategic marketing planning and evaluation:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Delhi
Crest Publ. House
2004
|
| Ausgabe: | 1. Indian ed. |
| Beschreibung: | 187 S. Ill., graph. Darst. |
| ISBN: | 9788124204474 8124204470 |
Internformat
MARC
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| 100 | 1 | |a Lancaster, Geoff |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing planning and evaluation |c Geoffrey Lancaster ; Laster Massingham |
| 250 | |a 1. Indian ed. | ||
| 264 | 1 | |a New Delhi |b Crest Publ. House |c 2004 | |
| 300 | |a 187 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Massingham, Laster |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Lancaster, Geoff Massingham, Laster |
| author_facet | Lancaster, Geoff Massingham, Laster |
| author_role | aut aut |
| author_sort | Lancaster, Geoff |
| author_variant | g l gl l m lm |
| building | Verbundindex |
| bvnumber | BV025515576 |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)917307992 (DE-599)BVBBV025515576 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Indian ed. |
| format | Book |
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| id | DE-604.BV025515576 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:35:47Z |
| institution | BVB |
| isbn | 9788124204474 8124204470 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020124947 |
| oclc_num | 917307992 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | 187 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Crest Publ. House |
| record_format | marc |
| spelling | Lancaster, Geoff Verfasser aut Strategic marketing planning and evaluation Geoffrey Lancaster ; Laster Massingham 1. Indian ed. New Delhi Crest Publ. House 2004 187 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Massingham, Laster Verfasser aut |
| spellingShingle | Lancaster, Geoff Massingham, Laster Strategic marketing planning and evaluation |
| title | Strategic marketing planning and evaluation |
| title_auth | Strategic marketing planning and evaluation |
| title_exact_search | Strategic marketing planning and evaluation |
| title_full | Strategic marketing planning and evaluation Geoffrey Lancaster ; Laster Massingham |
| title_fullStr | Strategic marketing planning and evaluation Geoffrey Lancaster ; Laster Massingham |
| title_full_unstemmed | Strategic marketing planning and evaluation Geoffrey Lancaster ; Laster Massingham |
| title_short | Strategic marketing planning and evaluation |
| title_sort | strategic marketing planning and evaluation |
| work_keys_str_mv | AT lancastergeoff strategicmarketingplanningandevaluation AT massinghamlaster strategicmarketingplanningandevaluation |