Marketing strategies: a contemporary approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow [u.a.]
Financial Times Prentice Hall
2007
|
| Edition: | 2. ed. |
| Physical Description: | XXI, 416 S. Ill., graph. Darst. |
| ISBN: | 9780273706748 0273706748 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Ranchhod, Ashok Gurǎu, Cǎlin |
| author_facet | Ranchhod, Ashok Gurǎu, Cǎlin |
| author_role | aut aut |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV025465706 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:34:46Z |
| institution | BVB |
| isbn | 9780273706748 0273706748 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020081254 |
| oclc_num | 255472346 |
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| physical | XXI, 416 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | Ranchhod, Ashok Verfasser aut Marketing strategies a contemporary approach Ashok Ranchhod and Cǎlin Gurǎu 2. ed. Harlow [u.a.] Financial Times Prentice Hall 2007 XXI, 416 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gurǎu, Cǎlin Verfasser aut |
| spellingShingle | Ranchhod, Ashok Gurǎu, Cǎlin Marketing strategies a contemporary approach |
| title | Marketing strategies a contemporary approach |
| title_auth | Marketing strategies a contemporary approach |
| title_exact_search | Marketing strategies a contemporary approach |
| title_full | Marketing strategies a contemporary approach Ashok Ranchhod and Cǎlin Gurǎu |
| title_fullStr | Marketing strategies a contemporary approach Ashok Ranchhod and Cǎlin Gurǎu |
| title_full_unstemmed | Marketing strategies a contemporary approach Ashok Ranchhod and Cǎlin Gurǎu |
| title_short | Marketing strategies |
| title_sort | marketing strategies a contemporary approach |
| title_sub | a contemporary approach |
| work_keys_str_mv | AT ranchhodashok marketingstrategiesacontemporaryapproach AT guraucalin marketingstrategiesacontemporaryapproach |