APA-Zitierstil (7. Ausg.)

Silk, A. J. (2006). What is marketing? Harvard Business School Press.

Chicago-Zitierstil (17. Ausg.)

Silk, Alvin J. What Is Marketing? Boston, Mass: Harvard Business School Press, 2006.

MLA-Zitierstil (9. Ausg.)

Silk, Alvin J. What Is Marketing? Harvard Business School Press, 2006.