APA-Zitierstil (7. Ausg.)

Grover, R. (2006). Handbook of marketing research: Uses, misuses, and future advances. Sage.

Chicago-Zitierstil (17. Ausg.)

Grover, Rajiv. Handbook of Marketing Research: Uses, Misuses, and Future Advances. Thousand Oaks [u.a.]: Sage, 2006.

MLA-Zitierstil (9. Ausg.)

Grover, Rajiv. Handbook of Marketing Research: Uses, Misuses, and Future Advances. Sage, 2006.