Verfügbarkeit: Revealing the corporation

Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Balmer, John M. T. (HerausgeberIn), Greyser, Stephen A. 1935- (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London [u.a.] Routledge 2003
Ausgabe:	1. publ.
Schlagworte:	Unternehmen Corporate Identity Firmenzeichen Markenimage Prestige Corporate Design Kooperation Imagepolitik Aufsatzsammlung
Beschreibung:	XVIII, 365 S.
ISBN:	041528421X 0415284201

Internformat

MARC


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300			\|a XVIII, 365 S.
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700	1		\|a Balmer, John M. T. \|4 edt
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Datensatz im Suchindex

_version_	1804142360587665408
any_adam_object
author2	Balmer, John M. T. Greyser, Stephen A. 1935-
author2_role	edt edt
author2_variant	j m t b jmt jmtb s a g sa sag
author_GND	(DE-588)172105544
author_facet	Balmer, John M. T. Greyser, Stephen A. 1935-
building	Verbundindex
bvnumber	BV025292239
classification_rvk	QP 624
ctrlnum	(OCoLC)248278496 (DE-599)BVBBV025292239
dewey-full	659.2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.2
dewey-search	659.2
dewey-sort	3659.2
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. publ.
format	Book
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genre_facet	Aufsatzsammlung
id	DE-604.BV025292239
illustrated	Not Illustrated
indexdate	2024-07-09T22:30:32Z
institution	BVB
isbn	041528421X 0415284201
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-019925295
oclc_num	248278496
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owner	DE-11
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physical	XVIII, 365 S.
publishDate	2003
publishDateSearch	2003
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publisher	Routledge
record_format	marc
spelling	Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing an anthology selected and interpreted by John M. T. Balmer and Stephen A. Greyser 1. publ. London [u.a.] Routledge 2003 XVIII, 365 S. txt rdacontent n rdamedia nc rdacarrier Unternehmen (DE-588)4061963-1 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf Firmenzeichen (DE-588)4124979-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Prestige (DE-588)4076334-1 gnd rswk-swf Corporate Design (DE-588)4231157-3 gnd rswk-swf Kooperation (DE-588)4032386-9 gnd rswk-swf Imagepolitik (DE-588)4343856-8 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Imagepolitik (DE-588)4343856-8 s Prestige (DE-588)4076334-1 s 2\p DE-604 Corporate Design (DE-588)4231157-3 s Markenimage (DE-588)4136439-9 s 3\p DE-604 Corporate Identity (DE-588)4193565-2 s Firmenzeichen (DE-588)4124979-3 s 4\p DE-604 Kooperation (DE-588)4032386-9 s 5\p DE-604 Balmer, John M. T. edt Greyser, Stephen A. 1935- (DE-588)172105544 edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing Unternehmen (DE-588)4061963-1 gnd Corporate Identity (DE-588)4193565-2 gnd Firmenzeichen (DE-588)4124979-3 gnd Markenimage (DE-588)4136439-9 gnd Prestige (DE-588)4076334-1 gnd Corporate Design (DE-588)4231157-3 gnd Kooperation (DE-588)4032386-9 gnd Imagepolitik (DE-588)4343856-8 gnd
subject_GND	(DE-588)4061963-1 (DE-588)4193565-2 (DE-588)4124979-3 (DE-588)4136439-9 (DE-588)4076334-1 (DE-588)4231157-3 (DE-588)4032386-9 (DE-588)4343856-8 (DE-588)4143413-4
title	Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing
title_auth	Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing
title_exact_search	Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing
title_full	Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing an anthology selected and interpreted by John M. T. Balmer and Stephen A. Greyser
title_fullStr	Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing an anthology selected and interpreted by John M. T. Balmer and Stephen A. Greyser
title_full_unstemmed	Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing an anthology selected and interpreted by John M. T. Balmer and Stephen A. Greyser
title_short	Revealing the corporation
title_sort	revealing the corporation perspectives on identity image reputation corporate branding and corporate level marketing
title_sub	perspectives on identity, image, reputation, corporate branding, and corporate-level marketing
topic	Unternehmen (DE-588)4061963-1 gnd Corporate Identity (DE-588)4193565-2 gnd Firmenzeichen (DE-588)4124979-3 gnd Markenimage (DE-588)4136439-9 gnd Prestige (DE-588)4076334-1 gnd Corporate Design (DE-588)4231157-3 gnd Kooperation (DE-588)4032386-9 gnd Imagepolitik (DE-588)4343856-8 gnd
topic_facet	Unternehmen Corporate Identity Firmenzeichen Markenimage Prestige Corporate Design Kooperation Imagepolitik Aufsatzsammlung
work_keys_str_mv	AT balmerjohnmt revealingthecorporationperspectivesonidentityimagereputationcorporatebrandingandcorporatelevelmarketing AT greyserstephena revealingthecorporationperspectivesonidentityimagereputationcorporatebrandingandcorporatelevelmarketing

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