Marketing strategy: a decision-focused approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u. a.]
McGraw-Hill
2002
|
| Edition: | 4. ed. |
| Series: | McGraw-Hill international editions
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVIII, 365 S. graph. Darst. 1 CD-Rom |
| ISBN: | 0071199071 |
Staff View
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Record in the Search Index
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| author | Walker, Orville C. |
| author_facet | Walker, Orville C. |
| author_role | aut |
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| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T22:30:25Z |
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| isbn | 0071199071 |
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| spelling | Walker, Orville C. Verfasser aut Marketing strategy a decision-focused approach Orville C. Walker ... 4. ed. New York [u. a.] McGraw-Hill 2002 XVIII, 365 S. graph. Darst. 1 CD-Rom txt rdacontent n rdamedia nc rdacarrier McGraw-Hill international editions Includes bibliographical references and index Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Walker, Orville C. Marketing strategy a decision-focused approach Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Marketing strategy a decision-focused approach |
| title_auth | Marketing strategy a decision-focused approach |
| title_exact_search | Marketing strategy a decision-focused approach |
| title_full | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_fullStr | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_full_unstemmed | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_short | Marketing strategy |
| title_sort | marketing strategy a decision focused approach |
| title_sub | a decision-focused approach |
| topic | Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketingstrategie Lehrbuch |
| work_keys_str_mv | AT walkerorvillec marketingstrategyadecisionfocusedapproach |