APA-Zitierstil (7. Ausg.)

Walker, O. C. (2002). Marketing strategy: A decision-focused approach (4. ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 4. ed. New York [u. a.]: McGraw-Hill, 2002.

MLA-Zitierstil (9. Ausg.)

Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 4. ed. McGraw-Hill, 2002.