APA (7th ed.) Citation

Steel, J. (1998). Truth, lies and advertising: The art of account planning. Wiley.

Chicago Style (17th ed.) Citation

Steel, Jon. Truth, Lies and Advertising: The Art of Account Planning. New York [u.a.]: Wiley, 1998.

MLA (9th ed.) Citation

Steel, Jon. Truth, Lies and Advertising: The Art of Account Planning. Wiley, 1998.

Warning: These citations may not always be 100% accurate.