APA (7th ed.) Citation

Zikmund, W. G. Exploring marketing research. Dryden Press.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research. Fort Worth, Tex: Dryden Press.

MLA (9th ed.) Citation

Zikmund, William G. Exploring Marketing Research. Dryden Press.

Warning: These citations may not always be 100% accurate.