Promotion management and marketing communications:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth [u.a.]
Dryden Press
1993
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XXII, 682 S. Ill. |
| ISBN: | 0030767482 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Shimp, Terence A. |
| author_facet | Shimp, Terence A. |
| author_role | aut |
| author_sort | Shimp, Terence A. |
| author_variant | t a s ta tas |
| building | Verbundindex |
| bvnumber | BV024990934 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)832291021 (DE-599)BVBBV024990934 |
| dewey-full | 658.82 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.82 |
| dewey-search | 658.82 |
| dewey-sort | 3658.82 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV024990934 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:25:10Z |
| institution | BVB |
| isbn | 0030767482 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019656335 |
| oclc_num | 832291021 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXII, 682 S. Ill. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Shimp, Terence A. Verfasser aut Promotion management and marketing communications Terence A. Shimp 3. ed. Fort Worth [u.a.] Dryden Press 1993 XXII, 682 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 |
| spellingShingle | Shimp, Terence A. Promotion management and marketing communications Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4031883-7 |
| title | Promotion management and marketing communications |
| title_auth | Promotion management and marketing communications |
| title_exact_search | Promotion management and marketing communications |
| title_full | Promotion management and marketing communications Terence A. Shimp |
| title_fullStr | Promotion management and marketing communications Terence A. Shimp |
| title_full_unstemmed | Promotion management and marketing communications Terence A. Shimp |
| title_short | Promotion management and marketing communications |
| title_sort | promotion management and marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Marketing Kommunikation |
| work_keys_str_mv | AT shimpterencea promotionmanagementandmarketingcommunications |