APA (7th ed.) Citation

Shimp, T. A. (1993). Promotion management and marketing communications (3. ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Promotion Management and Marketing Communications. 3. ed. Fort Worth [u.a.]: Dryden Press, 1993.

MLA (9th ed.) Citation

Shimp, Terence A. Promotion Management and Marketing Communications. 3. ed. Dryden Press, 1993.