Consumer behavior and marketing strategy:
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| Previous Title: | Peter, J. Paul Consumer behavior |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill.
Irwin
1993
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XXVII, 770 S. Ill. |
| ISBN: | 0256105677 |
Staff View
MARC
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| 264 | 1 | |a Burr Ridge, Ill. |b Irwin |c 1993 | |
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Record in the Search Index
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| author | Peter, J. P. Olson, Jerry C. 1944- |
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| bvnumber | BV024990932 |
| classification_rvk | QW 300 |
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| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
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| id | DE-604.BV024990932 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:25:10Z |
| institution | BVB |
| isbn | 0256105677 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019656333 |
| oclc_num | 611496132 |
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| owner | DE-11 DE-188 |
| owner_facet | DE-11 DE-188 |
| physical | XXVII, 770 S. Ill. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Irwin |
| record_format | marc |
| spelling | Peter, J. P. Verfasser aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson 3. ed. Burr Ridge, Ill. Irwin 1993 XXVII, 770 S. Ill. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s DE-188 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut Früher u.d.T. Peter, J. Paul Consumer behavior (DE-604)BV001146137 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, J. P. Olson, Jerry C. 1944- Consumer behavior and marketing strategy Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4062644-1 (DE-588)4120697-6 (DE-588)4037589-4 |
| title | Consumer behavior and marketing strategy |
| title_auth | Consumer behavior and marketing strategy |
| title_exact_search | Consumer behavior and marketing strategy |
| title_full | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_old | Peter, J. Paul Consumer behavior |
| title_short | Consumer behavior and marketing strategy |
| title_sort | consumer behavior and marketing strategy |
| topic | Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Strategisches Management Verbraucherverhalten Marketingstrategie Marketing |
| work_keys_str_mv | AT peterjp consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy |