APA (7th ed.) Citation

Schultz, D. E., Tannenbaum, S. I., & Lauterborn, R. F. (1995). Integrated marketing communications. NTC Business Book.

Chicago Style (17th ed.) Citation

Schultz, Don E., Stanley I. Tannenbaum, and Robert F. Lauterborn. Integrated Marketing Communications. Lincolnwood, Ill: NTC Business Book, 1995.

MLA (9th ed.) Citation

Schultz, Don E., et al. Integrated Marketing Communications. NTC Business Book, 1995.