Consumption values and market choices: theory and applications
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio
South-Western Publ. Co.
1991
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 218 S. graph. Darst. |
| ISBN: | 0538805633 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumption values and market choices |b theory and applications |c Jagdish N. Sheth ; Bruce I. Newman ; Barbara L. Gross |
| 264 | 1 | |a Cincinnati, Ohio |b South-Western Publ. Co. |c 1991 | |
| 300 | |a VI, 218 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Newman, Bruce I. |e Verfasser |4 aut | |
| 700 | 1 | |a Gross, Barbara L. |e Verfasser |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-019654865 | ||
Datensatz im Suchindex
| _version_ | 1804142021054562304 |
|---|---|
| adam_text | CONTENTS
PART 1: EXPLAINING MARKET CHOICES
1 Understanding Choice Behavior 3
The Importance of Understanding Market Choice Behavior 4
Universality of Market Choice Behavior 4
Diagnostic Value 5
Public Policy 6
Marketing Efficiency 6
A Brief Description of the Theory 7
Multiple Values 7
Differential Contributions 10
Independence Among Values 12
Limitations of the Theory 13
Choices by Individual 13
Systematic Choices 13
Voluntary Choices 14
Summary 15
2 Consumption Values and Market Choices 16
Classification of Choice Behavior 16
Buy Versus No-Buy Choice 16
Product Type Choice 17
Brand Choice 17
Five Values Driving Choice 18
Functional Value 18
Social Value 19
| Emotional Value 20
i Epistemic Value 21 ;
| Conditional Value 22 I
ATComprehensive Yet Parsimonious Theory 23
Comparison With Other Models and Theories 23
Social Psychology 23
Clinical Psychology 25
Experimental Psychology 26
Economics 26
Consumption Economics and Economic Psychology 27
Sociology and Social Stratification 27
Contents v
Marketing and Consumer Behavior 28
Some Exceptions 28
Operationalization of the Theory 29
Summary 31
13/ Functional and Social Values 32
Functional Value 32
Utility 34
Attributes 35
Needs 36
Social Value 38
Social Class 39
Symbolic Value 42
Reference Groups 43
Conspicuous and Compensatory Consumption 45
Normative Component of Attitudes 46
Opinion Leadership and Diffusion of Innovations 47
Summary 49
4/Emotional, Epistemic, and Conditional Values 50
Emotional Value 50
Motivation Research 51
Personality 55
Marketing Mix and Promotional Mix Variables 57
Nonverbal Processing and Hemispheral Brain Lateralization 58
Subliminal Perception 60
Epistemic Value 62
Exploratory, Variety-Seeking, and Novelty-Seeking Behavior 63
Optimal Arousal and Stimulation 66
Innovativeness 68
Conditional Value 69
Effects of Situational Contingencies 70
Classifications of Situational Characteristics 74
Summary 79
PART 2: GUIDANCE FOR APPLICATIONS MEASUREMENT
5 Operationalization and Data Collection 82
Measurement 82
Functional Value 83
Social Value 84
Emotional Value 85
Epistemic Value 86
Conditional Value 86
vi Contents
Format and Wording of Measurement Instruments 87
Questionnaire Format 87
Item Generation 93
Item Selection 96
Background Information 96
Pretesting 102
Data Collection 102
Sampling 103
Alternative Methods of Data Collection 103
Coding 103
Summary 110
6 Data Analysis m
Statistical Analysis 111
Independent Variables 113
Demonstration of Data Analysis 114
Independent Variables 123
Discriminant Analysis 129
Summary 132
PART 3: THE THEORY OF CONSUMPTION VALUES IN USE
7 Applications of the Theory 134
To Use Or Not Use—Smokers Versus Nonsmokers 134
Product Type—Filtered Versus Nonfiltered Cigarettes 144
Brand Choice—Marlboro Versus Virginia Slims 155
Summary 163
8 Evaluation and Implications 164
Evaluation of the Theory 164
Pragmatics (Relevance) Criteria 165
Syntax (Organization) Criteria 166
Semantics (Reality) Criteria 166
Implications of the Theory 167
Goods in the Profit Sector 168
Services in the Profit Sector 170
Goods in the Nonprofit Sector 171
Services in the Nonprofit Sector 173
Summary 174
References 175
Name Index 211
Subject Index 215
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:25:08Z |
| institution | BVB |
| isbn | 0538805633 |
| language | English |
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| publishDate | 1991 |
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| spelling | Sheth, Jagdish N. 1938- Verfasser (DE-588)124543227 aut Consumption values and market choices theory and applications Jagdish N. Sheth ; Bruce I. Newman ; Barbara L. Gross Cincinnati, Ohio South-Western Publ. Co. 1991 VI, 218 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Newman, Bruce I. Verfasser aut Gross, Barbara L. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019654865&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sheth, Jagdish N. 1938- Newman, Bruce I. Gross, Barbara L. Consumption values and market choices theory and applications |
| title | Consumption values and market choices theory and applications |
| title_auth | Consumption values and market choices theory and applications |
| title_exact_search | Consumption values and market choices theory and applications |
| title_full | Consumption values and market choices theory and applications Jagdish N. Sheth ; Bruce I. Newman ; Barbara L. Gross |
| title_fullStr | Consumption values and market choices theory and applications Jagdish N. Sheth ; Bruce I. Newman ; Barbara L. Gross |
| title_full_unstemmed | Consumption values and market choices theory and applications Jagdish N. Sheth ; Bruce I. Newman ; Barbara L. Gross |
| title_short | Consumption values and market choices |
| title_sort | consumption values and market choices theory and applications |
| title_sub | theory and applications |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019654865&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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