Fundamentals of marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
1987
|
| Edition: | 8. ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| Physical Description: | XX, 666 S. Ill. (z.T. farb.), Faks. |
| ISBN: | 0070609438 |
Staff View
MARC
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Record in the Search Index
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| author | Stanton, William J. Futrell, Charles |
| author_facet | Stanton, William J. Futrell, Charles |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:25:08Z |
| institution | BVB |
| isbn | 0070609438 |
| language | English |
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| physical | XX, 666 S. Ill. (z.T. farb.), Faks. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Stanton, William J. Verfasser aut Fundamentals of marketing William J. Stanton ; Charles Futrell 8. ed. New York [u.a.] McGraw-Hill 1987 XX, 666 S. Ill. (z.T. farb.), Faks. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s 3\p DE-604 Futrell, Charles Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Stanton, William J. Futrell, Charles Fundamentals of marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 (DE-588)4522595-3 |
| title | Fundamentals of marketing |
| title_auth | Fundamentals of marketing |
| title_exact_search | Fundamentals of marketing |
| title_full | Fundamentals of marketing William J. Stanton ; Charles Futrell |
| title_fullStr | Fundamentals of marketing William J. Stanton ; Charles Futrell |
| title_full_unstemmed | Fundamentals of marketing William J. Stanton ; Charles Futrell |
| title_short | Fundamentals of marketing |
| title_sort | fundamentals of marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Lehrbuch Fallstudiensammlung |
| work_keys_str_mv | AT stantonwilliamj fundamentalsofmarketing AT futrellcharles fundamentalsofmarketing |