Strategische Marketingplanung im Investitionsgüterbereich:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Landsberg am Lech
Verlag Moderne Industrie
1987
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| Subjects: | |
| Item Description: | Aus d. Engl. übers. |
| Physical Description: | 349 S. Ill., graph. Darst. |
| ISBN: | 3478215803 |
Staff View
MARC
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Record in the Search Index
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| author | Ogilvie, Robert G. |
| author_facet | Ogilvie, Robert G. |
| author_role | aut |
| author_sort | Ogilvie, Robert G. |
| author_variant | r g o rg rgo |
| building | Verbundindex |
| bvnumber | BV024989118 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)74806593 (DE-599)BVBBV024989118 |
| discipline | Wirtschaftswissenschaften |
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| genre | Strategisches Marketing gnd |
| genre_facet | Strategisches Marketing |
| id | DE-604.BV024989118 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:25:08Z |
| institution | BVB |
| isbn | 3478215803 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019654817 |
| oclc_num | 74806593 |
| open_access_boolean | |
| owner | DE-11 DE-188 |
| owner_facet | DE-11 DE-188 |
| physical | 349 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Verlag Moderne Industrie |
| record_format | marc |
| spelling | Ogilvie, Robert G. Verfasser aut Industrial marketing planning Strategische Marketingplanung im Investitionsgüterbereich Robert G. Ogilvie Landsberg am Lech Verlag Moderne Industrie 1987 349 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Aus d. Engl. übers. Investitionsgüterindustrie (DE-588)4027561-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Investitionsgütermarketing (DE-588)4072915-1 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Strategisches Marketing gnd rswk-swf Investitionsgüterindustrie (DE-588)4027561-9 s Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Investitionsgütermarketing (DE-588)4072915-1 s Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s Strategisches Marketing f |
| spellingShingle | Ogilvie, Robert G. Strategische Marketingplanung im Investitionsgüterbereich Investitionsgüterindustrie (DE-588)4027561-9 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| subject_GND | (DE-588)4027561-9 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4309237-8 (DE-588)4072915-1 (DE-588)4078609-2 |
| title | Strategische Marketingplanung im Investitionsgüterbereich |
| title_alt | Industrial marketing planning |
| title_auth | Strategische Marketingplanung im Investitionsgüterbereich |
| title_exact_search | Strategische Marketingplanung im Investitionsgüterbereich |
| title_full | Strategische Marketingplanung im Investitionsgüterbereich Robert G. Ogilvie |
| title_fullStr | Strategische Marketingplanung im Investitionsgüterbereich Robert G. Ogilvie |
| title_full_unstemmed | Strategische Marketingplanung im Investitionsgüterbereich Robert G. Ogilvie |
| title_short | Strategische Marketingplanung im Investitionsgüterbereich |
| title_sort | strategische marketingplanung im investitionsguterbereich |
| topic | Investitionsgüterindustrie (DE-588)4027561-9 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Investitionsgüterindustrie Marketing Strategisches Management Strategische Planung Investitionsgütermarketing Unternehmensplanung Strategisches Marketing |
| work_keys_str_mv | AT ogilvierobertg industrialmarketingplanning AT ogilvierobertg strategischemarketingplanungiminvestitionsguterbereich |