The handbook of brand management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass.
Addison-Wesley Publ.
1992
|
| Schlagworte: | |
| Beschreibung: | XII, 259 S. |
| ISBN: | 0201632799 |
Internformat
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Datensatz im Suchindex
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| author_facet | David, Arnold |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV024988997 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:25:08Z |
| institution | BVB |
| isbn | 0201632799 |
| language | English |
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| physical | XII, 259 S. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
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| publisher | Addison-Wesley Publ. |
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| spelling | David, Arnold Verfasser aut The handbook of brand management David Arnold Reading, Mass. Addison-Wesley Publ. 1992 XII, 259 S. txt rdacontent n rdamedia nc rdacarrier Produktmanagement (DE-588)4125960-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Produktmanagement (DE-588)4125960-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s |
| spellingShingle | David, Arnold The handbook of brand management Produktmanagement (DE-588)4125960-9 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4125960-9 (DE-588)4144679-3 (DE-588)4037584-5 (DE-588)4037278-9 (DE-588)4078704-7 |
| title | The handbook of brand management |
| title_auth | The handbook of brand management |
| title_exact_search | The handbook of brand management |
| title_full | The handbook of brand management David Arnold |
| title_fullStr | The handbook of brand management David Arnold |
| title_full_unstemmed | The handbook of brand management David Arnold |
| title_short | The handbook of brand management |
| title_sort | the handbook of brand management |
| topic | Produktmanagement (DE-588)4125960-9 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Produktmanagement Markenpolitik Markenartikel Management USA |
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