APA-Zitierstil (7. Ausg.)

Assael, H. (1995). Consumer behavior and marketing action (5. ed., 2. [Dr.].). South-WesternCollege Publ.

Chicago-Zitierstil (17. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 5. ed., 2. [Dr.]. Cincinnati, Ohio: South-WesternCollege Publ, 1995.

MLA-Zitierstil (9. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 5. ed., 2. [Dr.]. South-WesternCollege Publ, 1995.