Word-of-mouth marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u. a.]
John Wiley
1994
|
| Subjects: | |
| Item Description: | Includes index |
| Physical Description: | XV, 256 S. |
| ISBN: | 0471524956 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV024988575 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 100417s1994 i||| 00||| eng d | ||
| 020 | |a 0471524956 |9 0-471-52495-6 | ||
| 035 | |a (OCoLC)832424836 | ||
| 035 | |a (DE-599)BVBBV024988575 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 | ||
| 082 | 0 | |a 658.82 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Wilson, Jerry R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Word-of-mouth marketing |c Jerry R. Wilson |
| 264 | 1 | |a New York [u. a.] |b John Wiley |c 1994 | |
| 300 | |a XV, 256 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mündliche Kommunikation |0 (DE-588)4138539-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interpersonale Kommunikation |0 (DE-588)4129721-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Mündliche Kommunikation |0 (DE-588)4138539-1 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 2 | 1 | |a Interpersonale Kommunikation |0 (DE-588)4129721-0 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-019654371 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804142020337336320 |
|---|---|
| any_adam_object | |
| author | Wilson, Jerry R. |
| author_facet | Wilson, Jerry R. |
| author_role | aut |
| author_sort | Wilson, Jerry R. |
| author_variant | j r w jr jrw |
| building | Verbundindex |
| bvnumber | BV024988575 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)832424836 (DE-599)BVBBV024988575 |
| dewey-full | 658.82 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.82 |
| dewey-search | 658.82 |
| dewey-sort | 3658.82 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01660nam a2200469 c 4500</leader><controlfield tag="001">BV024988575</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100417s1994 i||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471524956</subfield><subfield code="9">0-471-52495-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)832424836</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024988575</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.82</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wilson, Jerry R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Word-of-mouth marketing</subfield><subfield code="c">Jerry R. Wilson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u. a.]</subfield><subfield code="b">John Wiley</subfield><subfield code="c">1994</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 256 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mündliche Kommunikation</subfield><subfield code="0">(DE-588)4138539-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Interpersonale Kommunikation</subfield><subfield code="0">(DE-588)4129721-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Mündliche Kommunikation</subfield><subfield code="0">(DE-588)4138539-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Interpersonale Kommunikation</subfield><subfield code="0">(DE-588)4129721-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-019654371</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV024988575 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:25:07Z |
| institution | BVB |
| isbn | 0471524956 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019654371 |
| oclc_num | 832424836 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XV, 256 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | John Wiley |
| record_format | marc |
| spelling | Wilson, Jerry R. Verfasser aut Word-of-mouth marketing Jerry R. Wilson New York [u. a.] John Wiley 1994 XV, 256 S. txt rdacontent n rdamedia nc rdacarrier Includes index Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Mündliche Kommunikation (DE-588)4138539-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Interpersonale Kommunikation (DE-588)4129721-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Marketing (DE-588)4037589-4 s Mündliche Kommunikation (DE-588)4138539-1 s 1\p DE-604 Werbung (DE-588)4065541-6 s Interpersonale Kommunikation (DE-588)4129721-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilson, Jerry R. Word-of-mouth marketing Verbraucherverhalten (DE-588)4062644-1 gnd Mündliche Kommunikation (DE-588)4138539-1 gnd Werbung (DE-588)4065541-6 gnd Interpersonale Kommunikation (DE-588)4129721-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4138539-1 (DE-588)4065541-6 (DE-588)4129721-0 (DE-588)4037589-4 |
| title | Word-of-mouth marketing |
| title_auth | Word-of-mouth marketing |
| title_exact_search | Word-of-mouth marketing |
| title_full | Word-of-mouth marketing Jerry R. Wilson |
| title_fullStr | Word-of-mouth marketing Jerry R. Wilson |
| title_full_unstemmed | Word-of-mouth marketing Jerry R. Wilson |
| title_short | Word-of-mouth marketing |
| title_sort | word of mouth marketing |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Mündliche Kommunikation (DE-588)4138539-1 gnd Werbung (DE-588)4065541-6 gnd Interpersonale Kommunikation (DE-588)4129721-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Verbraucherverhalten Mündliche Kommunikation Werbung Interpersonale Kommunikation Marketing |
| work_keys_str_mv | AT wilsonjerryr wordofmouthmarketing |