Word-of-mouth marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u. a.]
John Wiley
1994
|
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | XV, 256 S. |
| ISBN: | 0471524956 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV024988575 | ||
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| 100 | 1 | |a Wilson, Jerry R. |e Verfasser |4 aut | |
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| 264 | 1 | |a New York [u. a.] |b John Wiley |c 1994 | |
| 300 | |a XV, 256 S. | ||
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| 500 | |a Includes index | ||
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| 650 | 0 | 7 | |a Mündliche Kommunikation |0 (DE-588)4138539-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interpersonale Kommunikation |0 (DE-588)4129721-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804142020337336320 |
|---|---|
| any_adam_object | |
| author | Wilson, Jerry R. |
| author_facet | Wilson, Jerry R. |
| author_role | aut |
| author_sort | Wilson, Jerry R. |
| author_variant | j r w jr jrw |
| building | Verbundindex |
| bvnumber | BV024988575 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)832424836 (DE-599)BVBBV024988575 |
| dewey-full | 658.82 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.82 |
| dewey-search | 658.82 |
| dewey-sort | 3658.82 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024988575 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:25:07Z |
| institution | BVB |
| isbn | 0471524956 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019654371 |
| oclc_num | 832424836 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XV, 256 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | John Wiley |
| record_format | marc |
| spelling | Wilson, Jerry R. Verfasser aut Word-of-mouth marketing Jerry R. Wilson New York [u. a.] John Wiley 1994 XV, 256 S. txt rdacontent n rdamedia nc rdacarrier Includes index Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Mündliche Kommunikation (DE-588)4138539-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Interpersonale Kommunikation (DE-588)4129721-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Marketing (DE-588)4037589-4 s Mündliche Kommunikation (DE-588)4138539-1 s 1\p DE-604 Werbung (DE-588)4065541-6 s Interpersonale Kommunikation (DE-588)4129721-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilson, Jerry R. Word-of-mouth marketing Verbraucherverhalten (DE-588)4062644-1 gnd Mündliche Kommunikation (DE-588)4138539-1 gnd Werbung (DE-588)4065541-6 gnd Interpersonale Kommunikation (DE-588)4129721-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4138539-1 (DE-588)4065541-6 (DE-588)4129721-0 (DE-588)4037589-4 |
| title | Word-of-mouth marketing |
| title_auth | Word-of-mouth marketing |
| title_exact_search | Word-of-mouth marketing |
| title_full | Word-of-mouth marketing Jerry R. Wilson |
| title_fullStr | Word-of-mouth marketing Jerry R. Wilson |
| title_full_unstemmed | Word-of-mouth marketing Jerry R. Wilson |
| title_short | Word-of-mouth marketing |
| title_sort | word of mouth marketing |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Mündliche Kommunikation (DE-588)4138539-1 gnd Werbung (DE-588)4065541-6 gnd Interpersonale Kommunikation (DE-588)4129721-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Verbraucherverhalten Mündliche Kommunikation Werbung Interpersonale Kommunikation Marketing |
| work_keys_str_mv | AT wilsonjerryr wordofmouthmarketing |