APA (7th ed.) Citation

Wilson, J. R. (1994). Word-of-mouth marketing. John Wiley.

Chicago Style (17th ed.) Citation

Wilson, Jerry R. Word-of-mouth Marketing. New York [u. a.]: John Wiley, 1994.

MLA (9th ed.) Citation

Wilson, Jerry R. Word-of-mouth Marketing. John Wiley, 1994.