APA (7th ed.) Citation

Sviokla, J. J. (1993). Keeping customers. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Sviokla, John J. Keeping Customers. Boston, Mass: Harvard Business School Press, 1993.

MLA (9th ed.) Citation

Sviokla, John J. Keeping Customers. Harvard Business School Press, 1993.

Warning: These citations may not always be 100% accurate.