The marketing plan:
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Bibliographic Details
Main Author: Cohen, William A. (Author)
Format: Book
Language:English
Published: Chichester [u.a.] John Wiley & sons 1995
Subjects:
Physical Description:318 S. Ill.
ISBN:0471580716

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!