Internationales Marketing-Management: ein markenorientierter Ansatz
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Stuttgart
Kohlhammer
2010
|
| Edition: | 4., vollst. überarb. Aufl. |
| Series: | Kohlhammer-Edition Marketing
|
| Subjects: | |
| Online Access: | Inhaltstext |
| Physical Description: | 297 S. Ill., graph. Darst. |
| ISBN: | 9783170169234 3170169238 |
Staff View
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| author | Meffert, Heribert 1937- Burmann, Christoph 1962- Becker, Christian 1981- |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV024700957 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T07:09:40Z |
| institution | BVB |
| isbn | 9783170169234 3170169238 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018822431 |
| oclc_num | 682132382 |
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| physical | 297 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Kohlhammer |
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| series2 | Kohlhammer-Edition Marketing |
| spellingShingle | Meffert, Heribert 1937- Burmann, Christoph 1962- Becker, Christian 1981- Internationales Marketing-Management ein markenorientierter Ansatz Marketingmanagement (DE-588)4168907-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4125431-4 |
| title | Internationales Marketing-Management ein markenorientierter Ansatz |
| title_auth | Internationales Marketing-Management ein markenorientierter Ansatz |
| title_exact_search | Internationales Marketing-Management ein markenorientierter Ansatz |
| title_full | Internationales Marketing-Management ein markenorientierter Ansatz Heribert Meffert ; Christoph Burmann ; Christian Becker |
| title_fullStr | Internationales Marketing-Management ein markenorientierter Ansatz Heribert Meffert ; Christoph Burmann ; Christian Becker |
| title_full_unstemmed | Internationales Marketing-Management ein markenorientierter Ansatz Heribert Meffert ; Christoph Burmann ; Christian Becker |
| title_short | Internationales Marketing-Management |
| title_sort | internationales marketing management ein markenorientierter ansatz |
| title_sub | ein markenorientierter Ansatz |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketingmanagement Internationales Marketing |
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Description
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 680 M495(4) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 680 M495(4) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |