Product Policy: concepts, methods, and strategy
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Bibliographic Details
Main Author: Wind, Yoram J. (Author)
Format: Book
Language:Undetermined
Published: Reading, Mass. <<[u.a.]>> Addison-Wesley 1982
Series:Addison-Wesley series in marketing
Subjects:
Physical Description:666 S. Ill., graph. Darst.
ISBN:0201083434

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!