APA (7th ed.) Citation

Luck, D. J., Wales, H. G., & Taylor, D. A. (1974). Marketing Research (4.ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David J., Hugh G. Wales, and Donald A. Taylor. Marketing Research. 4.ed. Englewood Cliffs, NJ: Prentice-Hall, 1974.

MLA (9th ed.) Citation

Luck, David J., et al. Marketing Research. 4.ed. Prentice-Hall, 1974.