Marketing Management and information technology:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Prentice-Hall
1990
|
| Subjects: | |
| Physical Description: | 364 S. |
| ISBN: | 0135565073 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Fletcher, Keith |
| author_facet | Fletcher, Keith |
| author_role | aut |
| author_sort | Fletcher, Keith |
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| building | Verbundindex |
| bvnumber | BV024671037 |
| classification_rvk | QP 650 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024671037 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:54:21Z |
| institution | BVB |
| isbn | 0135565073 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018082046 |
| oclc_num | 916374323 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | 364 S. |
| psigel | TUB-nve |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Fletcher, Keith Verfasser aut Marketing Management and information technology New York Prentice-Hall 1990 364 S. txt rdacontent n rdamedia nc rdacarrier Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Informationstechnik (DE-588)4026926-7 s DE-604 Marketinginformationssystem (DE-588)4140243-1 s DE-188 |
| spellingShingle | Fletcher, Keith Marketing Management and information technology Marketinginformationssystem (DE-588)4140243-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Informationstechnik (DE-588)4026926-7 gnd |
| subject_GND | (DE-588)4140243-1 (DE-588)4168907-0 (DE-588)4026926-7 |
| title | Marketing Management and information technology |
| title_auth | Marketing Management and information technology |
| title_exact_search | Marketing Management and information technology |
| title_full | Marketing Management and information technology |
| title_fullStr | Marketing Management and information technology |
| title_full_unstemmed | Marketing Management and information technology |
| title_short | Marketing Management and information technology |
| title_sort | marketing management and information technology |
| topic | Marketinginformationssystem (DE-588)4140243-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Informationstechnik (DE-588)4026926-7 gnd |
| topic_facet | Marketinginformationssystem Marketingmanagement Informationstechnik |
| work_keys_str_mv | AT fletcherkeith marketingmanagementandinformationtechnology |