APA (7th ed.) Citation

Cooper, R. G. (1986). Winning at new products. Addison-Wesley.

Chicago Style (17th ed.) Citation

Cooper, Robert G. Winning at New Products. Reading, Mass. <<[u.a.]>>: Addison-Wesley, 1986.

MLA (9th ed.) Citation

Cooper, Robert G. Winning at New Products. Addison-Wesley, 1986.