Marketing theory: classic and contemporary readings
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati [u.a.]
South-Western Publ.
1986
|
| Subjects: | |
| Physical Description: | VIII, 872 S. graph. Darst. |
| ISBN: | 0538192534 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV024656343 | ||
| 003 | DE-604 | ||
| 005 | 20141127 | ||
| 007 | t | ||
| 008 | 000502s1986 d||| |||| 00||| eng d | ||
| 020 | |a 0538192534 |9 0-538-19253-4 | ||
| 035 | |a (OCoLC)631013570 | ||
| 035 | |a (DE-599)BVBBV024656343 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-83 |a DE-188 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Sheth, Jagdish N. |d 1938- |e Verfasser |0 (DE-588)124543227 |4 aut | |
| 245 | 1 | 0 | |a Marketing theory |b classic and contemporary readings |c Jagdish N. Sheth ; Dennis E. Garrett |
| 264 | 1 | |a Cincinnati [u.a.] |b South-Western Publ. |c 1986 | |
| 300 | |a VIII, 872 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingtheorie |0 (DE-588)4168911-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingtheorie |0 (DE-588)4168911-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Garrett, Dennis E. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018067637 | ||
Record in the Search Index
| _version_ | 1804140070030016512 |
|---|---|
| any_adam_object | |
| author | Sheth, Jagdish N. 1938- Garrett, Dennis E. |
| author_GND | (DE-588)124543227 |
| author_facet | Sheth, Jagdish N. 1938- Garrett, Dennis E. |
| author_role | aut aut |
| author_sort | Sheth, Jagdish N. 1938- |
| author_variant | j n s jn jns d e g de deg |
| building | Verbundindex |
| bvnumber | BV024656343 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)631013570 (DE-599)BVBBV024656343 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01036nam a2200313 c 4500</leader><controlfield tag="001">BV024656343</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20141127 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">000502s1986 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0538192534</subfield><subfield code="9">0-538-19253-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)631013570</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024656343</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sheth, Jagdish N.</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124543227</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing theory</subfield><subfield code="b">classic and contemporary readings</subfield><subfield code="c">Jagdish N. Sheth ; Dennis E. Garrett</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cincinnati [u.a.]</subfield><subfield code="b">South-Western Publ.</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 872 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Garrett, Dennis E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018067637</subfield></datafield></record></collection> |
| id | DE-604.BV024656343 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:54:07Z |
| institution | BVB |
| isbn | 0538192534 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018067637 |
| oclc_num | 631013570 |
| open_access_boolean | |
| owner | DE-83 DE-188 |
| owner_facet | DE-83 DE-188 |
| physical | VIII, 872 S. graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | South-Western Publ. |
| record_format | marc |
| spelling | Sheth, Jagdish N. 1938- Verfasser (DE-588)124543227 aut Marketing theory classic and contemporary readings Jagdish N. Sheth ; Dennis E. Garrett Cincinnati [u.a.] South-Western Publ. 1986 VIII, 872 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 s DE-604 Garrett, Dennis E. Verfasser aut |
| spellingShingle | Sheth, Jagdish N. 1938- Garrett, Dennis E. Marketing theory classic and contemporary readings Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4168911-2 |
| title | Marketing theory classic and contemporary readings |
| title_auth | Marketing theory classic and contemporary readings |
| title_exact_search | Marketing theory classic and contemporary readings |
| title_full | Marketing theory classic and contemporary readings Jagdish N. Sheth ; Dennis E. Garrett |
| title_fullStr | Marketing theory classic and contemporary readings Jagdish N. Sheth ; Dennis E. Garrett |
| title_full_unstemmed | Marketing theory classic and contemporary readings Jagdish N. Sheth ; Dennis E. Garrett |
| title_short | Marketing theory |
| title_sort | marketing theory classic and contemporary readings |
| title_sub | classic and contemporary readings |
| topic | Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Marketingtheorie |
| work_keys_str_mv | AT shethjagdishn marketingtheoryclassicandcontemporaryreadings AT garrettdennise marketingtheoryclassicandcontemporaryreadings |