APA (7th ed.) Citation

Cooper, R. G. (1986). Winning at new products (1. print.). Adison-Wesley.

Chicago Style (17th ed.) Citation

Cooper, Robert G. Winning at New Products. 1. print. Reading, Mass. [u.a.]: Adison-Wesley, 1986.

MLA (9th ed.) Citation

Cooper, Robert G. Winning at New Products. 1. print. Adison-Wesley, 1986.