Die Servicepolitik als Instrument des Handelsmarketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Göttingen
O. Schwartz
1978
|
| Series: | Schriften zur Handelsforschung
59 |
| Subjects: | |
| Physical Description: | 327 S. |
| ISBN: | 3509010809 |
Staff View
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV024655055 | ||
| 003 | DE-604 | ||
| 005 | 20090910 | ||
| 007 | t | ||
| 008 | 980209s1978 |||| 00||| ger d | ||
| 020 | |a 3509010809 |9 3-509-01080-9 | ||
| 035 | |a (OCoLC)613249579 | ||
| 035 | |a (DE-599)BVBBV024655055 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-83 | ||
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 084 | |a QQ 400 |0 (DE-625)141972: |2 rvk | ||
| 100 | 1 | |a Gerstung, Fritz |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Die Servicepolitik als Instrument des Handelsmarketing |c von Fritz Gerstung |
| 264 | 1 | |a Göttingen |b O. Schwartz |c 1978 | |
| 300 | |a 327 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Schriften zur Handelsforschung |v 59 | |
| 650 | 0 | 7 | |a Kundendienst |0 (DE-588)4135134-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Servicepolitik |0 (DE-588)4234502-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Handel |0 (DE-588)4023222-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Handelsbetrieb |0 (DE-588)4023226-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Handel |0 (DE-588)4023222-0 |D s |
| 689 | 0 | 1 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Servicepolitik |0 (DE-588)4234502-9 |D s |
| 689 | 1 | 1 | |a Handel |0 (DE-588)4023222-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Handelsbetrieb |0 (DE-588)4023226-8 |D s |
| 689 | 2 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | 2 | |a Servicepolitik |0 (DE-588)4234502-9 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Kundendienst |0 (DE-588)4135134-4 |D s |
| 689 | 3 | |5 DE-604 | |
| 689 | 4 | 0 | |a Kundendienst |0 (DE-588)4135134-4 |D s |
| 689 | 4 | 1 | |a Handel |0 (DE-588)4023222-0 |D s |
| 689 | 4 | |5 DE-604 | |
| 689 | 5 | 0 | |a Kundendienst |0 (DE-588)4135134-4 |D s |
| 689 | 5 | 1 | |a Handelsbetrieb |0 (DE-588)4023226-8 |D s |
| 689 | 5 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 5 | |5 DE-604 | |
| 830 | 0 | |a Schriften zur Handelsforschung |v 59 |w (DE-604)BV000002399 |9 59 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018066401 | ||
Record in the Search Index
| _version_ | 1804140068696227840 |
|---|---|
| any_adam_object | |
| author | Gerstung, Fritz |
| author_facet | Gerstung, Fritz |
| author_role | aut |
| author_sort | Gerstung, Fritz |
| author_variant | f g fg |
| building | Verbundindex |
| bvnumber | BV024655055 |
| classification_rvk | QP 620 QQ 400 |
| ctrlnum | (OCoLC)613249579 (DE-599)BVBBV024655055 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02091nam a2200601 cb4500</leader><controlfield tag="001">BV024655055</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090910 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">980209s1978 |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3509010809</subfield><subfield code="9">3-509-01080-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)613249579</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024655055</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 400</subfield><subfield code="0">(DE-625)141972:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Gerstung, Fritz</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Die Servicepolitik als Instrument des Handelsmarketing</subfield><subfield code="c">von Fritz Gerstung</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Göttingen</subfield><subfield code="b">O. Schwartz</subfield><subfield code="c">1978</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">327 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Schriften zur Handelsforschung</subfield><subfield code="v">59</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundendienst</subfield><subfield code="0">(DE-588)4135134-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Servicepolitik</subfield><subfield code="0">(DE-588)4234502-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Handel</subfield><subfield code="0">(DE-588)4023222-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Handelsbetrieb</subfield><subfield code="0">(DE-588)4023226-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Handel</subfield><subfield code="0">(DE-588)4023222-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Servicepolitik</subfield><subfield code="0">(DE-588)4234502-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Handel</subfield><subfield code="0">(DE-588)4023222-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Handelsbetrieb</subfield><subfield code="0">(DE-588)4023226-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Servicepolitik</subfield><subfield code="0">(DE-588)4234502-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Kundendienst</subfield><subfield code="0">(DE-588)4135134-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Kundendienst</subfield><subfield code="0">(DE-588)4135134-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2="1"><subfield code="a">Handel</subfield><subfield code="0">(DE-588)4023222-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Kundendienst</subfield><subfield code="0">(DE-588)4135134-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2="1"><subfield code="a">Handelsbetrieb</subfield><subfield code="0">(DE-588)4023226-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Schriften zur Handelsforschung</subfield><subfield code="v">59</subfield><subfield code="w">(DE-604)BV000002399</subfield><subfield code="9">59</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018066401</subfield></datafield></record></collection> |
| id | DE-604.BV024655055 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:54:06Z |
| institution | BVB |
| isbn | 3509010809 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018066401 |
| oclc_num | 613249579 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | 327 S. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | O. Schwartz |
| record_format | marc |
| series | Schriften zur Handelsforschung |
| series2 | Schriften zur Handelsforschung |
| spelling | Gerstung, Fritz Verfasser aut Die Servicepolitik als Instrument des Handelsmarketing von Fritz Gerstung Göttingen O. Schwartz 1978 327 S. txt rdacontent n rdamedia nc rdacarrier Schriften zur Handelsforschung 59 Kundendienst (DE-588)4135134-4 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Handel (DE-588)4023222-0 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Handelsbetrieb (DE-588)4023226-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Handel (DE-588)4023222-0 s Dienstleistung (DE-588)4012178-1 s DE-604 Servicepolitik (DE-588)4234502-9 s Handelsbetrieb (DE-588)4023226-8 s Marketing (DE-588)4037589-4 s Kundendienst (DE-588)4135134-4 s Schriften zur Handelsforschung 59 (DE-604)BV000002399 59 |
| spellingShingle | Gerstung, Fritz Die Servicepolitik als Instrument des Handelsmarketing Schriften zur Handelsforschung Kundendienst (DE-588)4135134-4 gnd Servicepolitik (DE-588)4234502-9 gnd Handel (DE-588)4023222-0 gnd Dienstleistung (DE-588)4012178-1 gnd Handelsbetrieb (DE-588)4023226-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4135134-4 (DE-588)4234502-9 (DE-588)4023222-0 (DE-588)4012178-1 (DE-588)4023226-8 (DE-588)4037589-4 |
| title | Die Servicepolitik als Instrument des Handelsmarketing |
| title_auth | Die Servicepolitik als Instrument des Handelsmarketing |
| title_exact_search | Die Servicepolitik als Instrument des Handelsmarketing |
| title_full | Die Servicepolitik als Instrument des Handelsmarketing von Fritz Gerstung |
| title_fullStr | Die Servicepolitik als Instrument des Handelsmarketing von Fritz Gerstung |
| title_full_unstemmed | Die Servicepolitik als Instrument des Handelsmarketing von Fritz Gerstung |
| title_short | Die Servicepolitik als Instrument des Handelsmarketing |
| title_sort | die servicepolitik als instrument des handelsmarketing |
| topic | Kundendienst (DE-588)4135134-4 gnd Servicepolitik (DE-588)4234502-9 gnd Handel (DE-588)4023222-0 gnd Dienstleistung (DE-588)4012178-1 gnd Handelsbetrieb (DE-588)4023226-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kundendienst Servicepolitik Handel Dienstleistung Handelsbetrieb Marketing |
| volume_link | (DE-604)BV000002399 |
| work_keys_str_mv | AT gerstungfritz dieservicepolitikalsinstrumentdeshandelsmarketing |