Advanced marketing strategy: phenomena, analysis, and decisions
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Bibliographic Details
Main Author: Urban, Glen L. (Author)
Format: Book
Language:Undetermined
Published: Englewood Cliffs, NJ Prentice-Hall 1991
Series:Prentice-Hall international editions
Physical Description:XX, 563 S. Ill., graph. Darst.
ISBN:0130132934

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