Ganzheitliches Marketing: Entwicklung, Bedeutung, Umsetzung
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Landsberg/Lech
Verl. Moderne Industrie
1990
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| Subjects: | |
| Physical Description: | 197 S. 22 graph. Darst. |
| ISBN: | 3478224500 |
Staff View
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Record in the Search Index
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| author | Lettau, Hans-Georg |
| author_facet | Lettau, Hans-Georg |
| author_role | aut |
| author_sort | Lettau, Hans-Georg |
| author_variant | h g l hgl |
| building | Verbundindex |
| bvnumber | BV024635848 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV024635848 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:53:49Z |
| institution | BVB |
| isbn | 3478224500 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018048047 |
| oclc_num | 75167391 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | 197 S. 22 graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spelling | Lettau, Hans-Georg Verfasser aut Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung Hans-Georg Lettau Landsberg/Lech Verl. Moderne Industrie 1990 197 S. 22 graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Ganzheit (DE-588)4019242-8 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Ganzheit (DE-588)4019242-8 s |
| spellingShingle | Lettau, Hans-Georg Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung Marketing (DE-588)4037589-4 gnd Ganzheit (DE-588)4019242-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4019242-8 |
| title | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung |
| title_auth | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung |
| title_exact_search | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung |
| title_full | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung Hans-Georg Lettau |
| title_fullStr | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung Hans-Georg Lettau |
| title_full_unstemmed | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung Hans-Georg Lettau |
| title_short | Ganzheitliches Marketing |
| title_sort | ganzheitliches marketing entwicklung bedeutung umsetzung |
| title_sub | Entwicklung, Bedeutung, Umsetzung |
| topic | Marketing (DE-588)4037589-4 gnd Ganzheit (DE-588)4019242-8 gnd |
| topic_facet | Marketing Ganzheit |
| work_keys_str_mv | AT lettauhansgeorg ganzheitlichesmarketingentwicklungbedeutungumsetzung |