Storbacka, K. (1995). The nature of customer relationship profitability: Analysis of relationships and customer bases in retail banking (2. omarb. tr.). Swedish School of Economics and Business Administration.
Chicago-Zitierstil (17. Ausg.)Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. 2. omarb. tr. Helsingfors: Swedish School of Economics and Business Administration, 1995.
MLA-Zitierstil (9. Ausg.)Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. 2. omarb. tr. Swedish School of Economics and Business Administration, 1995.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.