APA (7th ed.) Citation

Urban, G. L., Hauser, J. R., & Dholakia, N. (1987). Essentials of new product management (2. [Dr.].). Prentice-Hall.

Chicago Style (17th ed.) Citation

Urban, Glen L., John R. Hauser, and Nikhilesh Dholakia. Essentials of New Product Management. 2. [Dr.]. Englewood Cliffs, N.J: Prentice-Hall, 1987.

MLA (9th ed.) Citation

Urban, Glen L., et al. Essentials of New Product Management. 2. [Dr.]. Prentice-Hall, 1987.