Perceptual Maps and the optimal location of new products:
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Bibliographic Details
Main Authors: Schmalensee, Richard 1944- (Author), Thisse, Jacques-Francois (Author)
Format: Book
Language:Undetermined
Published: Cambridge, Mass. Marketing Science Institute 1986
Series:Report / Marketing Science Institute 86-103
Research program : technical working paper
Physical Description:II, 37 S.

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!