APA-Zitierstil (7. Ausg.)

Schmalensee, R., & Thisse, J. (1986). Perceptual Maps and the optimal location of new products. Marketing Science Institute.

Chicago-Zitierstil (17. Ausg.)

Schmalensee, Richard, und Jacques-Francois Thisse. Perceptual Maps and the Optimal Location of New Products. Cambridge, Mass: Marketing Science Institute, 1986.

MLA-Zitierstil (9. Ausg.)

Schmalensee, Richard, und Jacques-Francois Thisse. Perceptual Maps and the Optimal Location of New Products. Marketing Science Institute, 1986.