APA (7th ed.) Citation

Scheidell, J. M. (1978). Advertising, prices, and consumer reaction: A dynamic analysis. American Enterprise Institute for Public Policy Research.

Chicago Style (17th ed.) Citation

Scheidell, John M. Advertising, Prices, and Consumer Reaction: A Dynamic Analysis. Washington, D.C: American Enterprise Institute for Public Policy Research, 1978.

MLA (9th ed.) Citation

Scheidell, John M. Advertising, Prices, and Consumer Reaction: A Dynamic Analysis. American Enterprise Institute for Public Policy Research, 1978.