The Relationship of advertising expenditures to sales: an anthology of classic articles
Gespeichert in:
Weitere Verfasser: | |
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Format: | Buch |
Sprache: | Undetermined |
Veröffentlicht: |
New York [u.a.]
Garland
1986
|
Schriftenreihe: | The history of advertising
19 |
Schlagworte: | |
Beschreibung: | Getr. Zählung |
ISBN: | 0824067649 |
Internformat
MARC
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020 | |a 0824067649 |9 0-8240-6764-9 | ||
035 | |a (OCoLC)260057241 | ||
035 | |a (DE-599)BVBBV024578800 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | |a und | ||
049 | |a DE-83 | ||
084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
245 | 1 | 0 | |a The Relationship of advertising expenditures to sales |b an anthology of classic articles |c ed. by Avijit Ghosh ... |
264 | 1 | |a New York [u.a.] |b Garland |c 1986 | |
300 | |a Getr. Zählung | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a The history of advertising |v 19 | |
650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Verkauf |0 (DE-588)4117346-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbekosten |0 (DE-588)4189640-3 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
689 | 0 | 0 | |a Werbekosten |0 (DE-588)4189640-3 |D s |
689 | 0 | 1 | |a Verkauf |0 (DE-588)4117346-6 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
689 | 1 | |5 DE-604 | |
700 | 1 | |a Ghosh, Avijit |4 edt | |
940 | 1 | |q TUB-nse | |
999 | |a oai:aleph.bib-bvb.de:BVB01-018552283 |
Datensatz im Suchindex
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any_adam_object | |
author2 | Ghosh, Avijit |
author2_role | edt |
author2_variant | a g ag |
author_facet | Ghosh, Avijit |
building | Verbundindex |
bvnumber | BV024578800 |
classification_rvk | QP 634 |
ctrlnum | (OCoLC)260057241 (DE-599)BVBBV024578800 |
discipline | Wirtschaftswissenschaften |
format | Book |
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genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV024578800 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T22:02:23Z |
institution | BVB |
isbn | 0824067649 |
language | Undetermined |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018552283 |
oclc_num | 260057241 |
open_access_boolean | |
owner | DE-83 |
owner_facet | DE-83 |
physical | Getr. Zählung |
psigel | TUB-nse |
publishDate | 1986 |
publishDateSearch | 1986 |
publishDateSort | 1986 |
publisher | Garland |
record_format | marc |
series2 | The history of advertising |
spelling | The Relationship of advertising expenditures to sales an anthology of classic articles ed. by Avijit Ghosh ... New York [u.a.] Garland 1986 Getr. Zählung txt rdacontent n rdamedia nc rdacarrier The history of advertising 19 Werbewirkung (DE-588)4189647-6 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf Werbekosten (DE-588)4189640-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbekosten (DE-588)4189640-3 s Verkauf (DE-588)4117346-6 s DE-604 Werbewirkung (DE-588)4189647-6 s Ghosh, Avijit edt |
spellingShingle | The Relationship of advertising expenditures to sales an anthology of classic articles Werbewirkung (DE-588)4189647-6 gnd Verkauf (DE-588)4117346-6 gnd Werbekosten (DE-588)4189640-3 gnd |
subject_GND | (DE-588)4189647-6 (DE-588)4117346-6 (DE-588)4189640-3 (DE-588)4143413-4 |
title | The Relationship of advertising expenditures to sales an anthology of classic articles |
title_auth | The Relationship of advertising expenditures to sales an anthology of classic articles |
title_exact_search | The Relationship of advertising expenditures to sales an anthology of classic articles |
title_full | The Relationship of advertising expenditures to sales an anthology of classic articles ed. by Avijit Ghosh ... |
title_fullStr | The Relationship of advertising expenditures to sales an anthology of classic articles ed. by Avijit Ghosh ... |
title_full_unstemmed | The Relationship of advertising expenditures to sales an anthology of classic articles ed. by Avijit Ghosh ... |
title_short | The Relationship of advertising expenditures to sales |
title_sort | the relationship of advertising expenditures to sales an anthology of classic articles |
title_sub | an anthology of classic articles |
topic | Werbewirkung (DE-588)4189647-6 gnd Verkauf (DE-588)4117346-6 gnd Werbekosten (DE-588)4189640-3 gnd |
topic_facet | Werbewirkung Verkauf Werbekosten Aufsatzsammlung |
work_keys_str_mv | AT ghoshavijit therelationshipofadvertisingexpenditurestosalesananthologyofclassicarticles |