APA (7th ed.) Citation

Rao, A. G. (1970). Quantitative Theories in advertising. Wiley.

Chicago Style (17th ed.) Citation

Rao, Ambar G. Quantitative Theories in Advertising. New York: Wiley, 1970.

MLA (9th ed.) Citation

Rao, Ambar G. Quantitative Theories in Advertising. Wiley, 1970.

Warning: These citations may not always be 100% accurate.