Modern Marketing:
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
New York [u.a.]
Macmillan
1975
|
| Edition: | 3. ed. |
| Physical Description: | XIII, 525 S. |
| ISBN: | 002426590X |
Staff View
MARC
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| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | |a und | ||
| 049 | |a DE-83 | ||
| 245 | 1 | 0 | |a Modern Marketing |c J. Howard Westing ; Gerald Albaum |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Macmillan |c 1975 | |
| 300 | |a XIII, 525 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Westing, John H. |4 edt | |
| 700 | 1 | |a Albaum, Gerald S. |d 1933- |0 (DE-588)131878913 |4 edt | |
| 940 | 1 | |q TUB-nse | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018538709 | ||
Record in the Search Index
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|---|---|
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| author2 | Westing, John H. Albaum, Gerald S. 1933- |
| author2_role | edt edt |
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| author_GND | (DE-588)131878913 |
| author_facet | Westing, John H. Albaum, Gerald S. 1933- |
| building | Verbundindex |
| bvnumber | BV024565083 |
| ctrlnum | (OCoLC)916801511 (DE-599)BVBBV024565083 |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV024565083 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:02:08Z |
| institution | BVB |
| isbn | 002426590X |
| language | Undetermined |
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| physical | XIII, 525 S. |
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| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Macmillan |
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| spelling | Modern Marketing J. Howard Westing ; Gerald Albaum 3. ed. New York [u.a.] Macmillan 1975 XIII, 525 S. txt rdacontent n rdamedia nc rdacarrier Westing, John H. edt Albaum, Gerald S. 1933- (DE-588)131878913 edt |
| spellingShingle | Modern Marketing |
| title | Modern Marketing |
| title_auth | Modern Marketing |
| title_exact_search | Modern Marketing |
| title_full | Modern Marketing J. Howard Westing ; Gerald Albaum |
| title_fullStr | Modern Marketing J. Howard Westing ; Gerald Albaum |
| title_full_unstemmed | Modern Marketing J. Howard Westing ; Gerald Albaum |
| title_short | Modern Marketing |
| title_sort | modern marketing |
| work_keys_str_mv | AT westingjohnh modernmarketing AT albaumgeralds modernmarketing |