APA (7th ed.) Citation

Westing, J. H., & Albaum, G. S. (1975). Modern Marketing (3. ed.). Macmillan.

Chicago Style (17th ed.) Citation

Westing, John H., and Gerald S. Albaum. Modern Marketing. 3. ed. New York [u.a.]: Macmillan, 1975.

MLA (9th ed.) Citation

Westing, John H., and Gerald S. Albaum. Modern Marketing. 3. ed. Macmillan, 1975.